Preventing Theft With Checkpoint Systems Part 1

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Preventing Theft With Checkpoint Systems Part 1
     As a store owner or a person in charge of managing a retail store(s), do you find yourself spending a significant amount of time trying to determine where merchandise losses are coming from?  Have you examined how much of your time is being spent trying to address shortage rather than being able to focus on the other areas of your business where you could enhance sales? What if you could work smarter, not harder and drive down shortage AND put your energy into other aspects of your business?  I would like to recommend that investing in a Checkpoint security system can do all this and more.
     A Checkpoint security system in a nutshell is a combination of Electronic Article Surveillance (EAS) antennas positioned at store access points, Checkpoint tags that are attached to merchandise, testing equipment, deactivation and detachment devices.  Data analytics can also be integrated to provide you with customer traffic information, alarm activations, and alarm response times.  A retail theft prevention program built around a Checkpoint security system will make a significant and immediate impact in reducing store stock shortage.
     This may seem like a lot of information so I would like to take time to discuss some of the important points on each part of the system.  While the company can explain all the features and benefits of each component, there are some highlights I will point out, starting with the EAS antennas.  There are a number of styles to choose from, larger antennas have the ability to have advertising panels added to them that can be interchanged.  Some models have the ability to read RFID tags and EAS Checkpoint tags which permit an easy transition if you were to opt for a change in the future.  For stores with small entrances or where you may not have a lot of sales floor space and you can’t afford to lose any square footage, there is a small profile antenna offered called the Classic N10.  Whatever you may determine your needs are while consulting with Checkpoint staff, there is an antenna that will suit your business needs.  
     In addition to the benefits of the styles and designs offered with the selection of antennas, there is a functional aspect to how they impact retail theft prevention.  There is deterrence value to having antennas installed at entrances and exits.  When a potential shoplifter or even an employee sees the antennas they know that there is merchandise in the store that is protected with Checkpoint tags or EAS labels.  There is always a chance that a person entering your store with the intent of stealing may very well choose to leave and find another retailer without EAS protection.  The other practical function is that when a piece of merchandise that is protected with Checkpoints tags or labels is brought within range of the antennas, a loud, audible alarm is activated in the antenna, as are flashing LED lights.  Employees are alerted and respond to determine a cause for the alarm and recover merchandise someone may be attempting to steal or forgot to pay for, such as an item that was on the bottom of a shopping cart.
      Finally, as you are investigating the benefits of Checkpoint security systems, don’t forget to consider protecting all of the store entry points.  It is easy to think only of the potential for shoplifters to steal, but you should be aware that roughly half of all retail shortage is due to employee theft according to the 2015 Global Retail Theft Barometer Report.  Back doors or employee entrances are vulnerable points, often overlooked when EAS antennas are installed.  Dishonest employees or vendors can use these access points to spirit away merchandise protected with Checkpoint tags and no alarm will be activated.
    Start building a retail theft prevention program around the right Checkpoint security system, starting with the EAS antennas.  With the proper tools in place, you will begin to see merchandise theft decrease sharply and profits increase.  When that happens you can focus on other areas to improve sales!
For more information on Checkpoint security systems, contact us or call 1.770.426.0547 

As a store owner or a person in charge of managing a retail store(s), do you find yourself spending a significant amount of time trying to determine where merchandise losses are coming from? Have you examined how much of your time is being spent trying to address shortage rather than being able to focus on the other areas of your business where you could enhance sales? What if you could work smarter, not harder and drive down shortage AND put your energy into other aspects of your business? I would like to recommend that investing in a Checkpoint security system can do all this and more.
     

A Checkpoint security system in a nutshell is a combination of Electronic Article Surveillance (EAS) antennas positioned at store access points, Checkpoint tags that are attached to merchandise, testing equipment, deactivation and detachment devices. Data analytics can also be integrated to provide you with customer traffic information, alarm activations, and alarm response times. A retail theft prevention program built around a Checkpoint security system will make a significant and immediate impact in reducing store stock shortage.
     

This may seem like a lot of information so I would like to take time to discuss some of the important points on each part of the system.  While the company can explain all the features and benefits of each component, there are some highlights I will point out, starting with the EAS antennas. There are a number of styles to choose from, larger antennas have the ability to have advertising panels added to them that can be interchanged. Some models have the ability to read RFID tags and EAS Checkpoint tags which permit an easy transition if you were to opt for a change in the future. For stores with small entrances or where you may not have a lot of sales floor space and you can’t afford to lose any square footage, there is a small profile antenna offered called the Classic N10. Whatever you may determine your needs are while consulting with Checkpoint staff, there is an antenna that will suit your business needs.  
     

In addition to the benefits of the styles and designs offered with the selection of antennas, there is a functional aspect to how they impact retail theft prevention. There is deterrence value to having antennas installed at entrances and exits. When a potential shoplifter or even an employee sees the antennas they know that there is merchandise in the store that is protected with Checkpoint tags or EAS labels. There is always a chance that a person entering your store with the intent of stealing may very well choose to leave and find another retailer without EAS protection. The other practical function is that when a piece of merchandise that is protected with Checkpoints tags or labels is brought within range of the antennas, a loud, audible alarm is activated in the antenna, as are flashing LED lights. Employees are alerted and respond to determine a cause for the alarm and recover merchandise someone may be attempting to steal or forgot to pay for, such as an item that was on the bottom of a shopping cart.
     

Finally, as you are investigating the benefits of Checkpoint security systems, don’t forget to consider protecting all of the store entry points. It is easy to think only of the potential for shoplifters to steal, but you should be aware that roughly half of all retail shortage is due to employee theft according to the 2015 Global Retail Theft Barometer Report. Back doors or employee entrances are vulnerable points, often overlooked when EAS antennas are installed. Dishonest employees or vendors can use these access points to spirit away merchandise protected with Checkpoint tags and no alarm will be activated.
   

Start building a retail theft prevention program around the right Checkpoint security system, starting with the EAS antennas.  With the proper tools in place, you will begin to see merchandise theft decrease sharply and profits increase. When that happens you can focus on other areas to improve sales!

 

For more information on Checkpoint security systems, contact us or call 1.770.426.0547