Pouring Out Profits In Your Nightclub? Bottle Service Bolsters Sales!
I know that all businesses face shortage and loss in various forms. It may be operational loss due to poor procedures or lack of training. It can be due to vendors not billing properly or shorting a business of product. There is also loss due to dishonest employees. My background is retail loss prevention, but I have found that much of what I learned over the years in the retail business has an equivalent in other businesses such as restaurants, grocery stores, etc. In the case of nightclubs and bars, loss can occur with alcohol but bottle service may be part of the solution to this problem.
In a club or bar the bartender has the ability to control how much he or she pours for patrons. There are bartenders who will pour too much alcohol into drinks for friends. This of course costs the nightclub money since it eats into the profit each bottle provides. Instead of relying solely on a bartender, a club that offers bottle service provides a bottle or two of a top shelf liquor or wine to a group as part of the purchase price of the package. The service includes a table in a prime location, usually somewhere near the dance floor. If it is a large enough group, there is possibly a room reserved with a view of the band and dance floor. The final perk is a dedicated waiter or waitress to serve the group while they are in the club.
The bottles served to the group come with bottle locks that can only be removed by the server. The bottle locks prevent anyone not a part of the group from accessing the beverages. The locks are tamper proof and are nearly impossible to be pried off the bottle. The server carries a portable detachment key that is used to unlock the cap when drinks are to be poured. Drinks are served from the bottles only by the group’s waiter or waitress. Since the bottles belong to the group, there is no “over pouring” a drink with more alcohol than has been paid for in advance.
In addition to bartenders causing loss due to over pouring, whether intentionally or not, there is also the issue of mixing up orders. In a nightclub, the crowds at the bar can make it difficult for bartenders and servers to get orders correct. Anytime a drink is picked up by the wrong patron or not poured and mixed improperly the chances are good a patron is going to send the drink back expecting a replacement or expect a drink they never received in the first place. Nightclubs with a bottle service avoid this because the waitress or waiter is not trying to serve a large group of people ordering at the same time. Their focus is on the small group they are waiting on. Chances of error are greatly reduced in this situation.
Nightclubs can benefit in a number of ways by incorporating a bottle service into their operation. A personalized club experience with a dedicated wait staff can be an effective method to create repeat business. Using bottle locks will provide security for a group’s purchase, protecting it from party crashers. Finally, a dedicated waiter or waitress controls the flow of alcohol from pre-purchased bottles. There is none of the opportunity for pouring excessive amounts of alcohol as is the case in a regular club situation. Take the opportunity to reduce profit loss, consider making bottle service a part of your business.
For more information on bottle service contact us or call 1.770.426.0547