Not All Solutions To Protect Games Are Equal
I am a fan of video games but when it comes to shoplifting I don’t play games and I look for the ways stores protect games. I am aware of one chain store that stocks only empty display boxes on shelves to protect the merchandise. The challenge with this method of protecting product is two-fold. First just having an empty box on display does not necessarily mean there is a live corresponding disc to be sold. Two, even though the stores store the discs in alphabetical order, I have personally experienced the wait while associates searched for the item I wanted. I can even recall once when a disc I wanted could not be located. It was a very frustrating experience.
I worked for a store that used display cases to stock video games in order to prevent shoplifting. This posed its own unique set of problems. First, some of the games were displayed with the spine of the game facing the customer. The pictures that are designed to pique the interest of potential customers were not visible. I believe this display hampered sales. Next was the display case itself…it was locked. If a customer wanted to look at merchandise they had to try to get an employee’s attention in order to open the showcase. Yes, showcases prevent shoplifting and I would contend they prevent sales as well.
A slightly better option I see in one retail giant is a game in a lock box attached by a cord to the display case. It does give the shopper a bit more flexibility to look at the game, turn the box over and read the description on the back and seem more information in general. Still the customer is forced to seek assistance from an employee if they want to make a purchase. The showcase itself is still locked. I would not mind this option so much if there was always someone standing nearby with a key. Unfortunately in the world of retail with tighter payroll budgets, that is not going to happen very often. Thus the advent of the wonderful thing we have come to know as a “call button”. Help is just a push away (and maybe several minutes away depending on how busy the associates are at the time).
Then there is the solution I have come to call the dump bin. There is nothing in place to prevent shoplifting in many cases. These tend to be bins filled with older games that may not be quite as popular so they are dumped in one of these containers. Customers have to dig and search to look at games. An avalanche may drop everything back on top of the item they had almost reached at the bottom of the mess. In some instances the games may protect games with an electronic article surveillance label which at least is some defense against theft. The problem is that the bad guys will remove the cellophane wrap and take the package and disc. These can then go to stores that buy “used” games for a few bucks each. There is always the internet option for selling or a trade for drugs on the street. Shoplifters are not necessarily picky about how they get money or drugs.
The preferred method in my mind to protect games is to use Sensormatic Safers. They look like a storage bag with a locking zipper and basically that is what they are. What is unique about these bags is that they are made of polyethylene and nylon material making them extremely durable. They also have electronic article surveillance built into them ensuring they will work with a Sensormatic security tower system. Why do I like this method of protecting merchandise? Accessibility for customers is the reason. Shoppers can pick up a game in a Safer, look at it from all angles and carry it around the store. They don’t have to wait for someone to help them open a display case just to look at an item they may or may not be interested in purchasing. The merchandise remains secure and the customer is more likely to buy it when they can carry it with them while conducting other shopping.
It is important to protect games and high shrink merchandise but it is just as important to ensure your customers have access to merchandise. The longer they have to wait for help or jump through hoops to make a purchase the less likely they will be to shop in your store in the future. Flexible Safers allow you to be flexible with your customers and that has a positive impact on sales and shortage.
It is important to protect games and we can help you with it. Call 1.770.426.0547 and let’s talk.