Alpha 3 Alarm -5 WC Blog 398
Retail Ani-Theft Device-4
Prevent Shoplifting-3
Monitor A Problem Or Prevent A Problem? Alpha 3 Alarm Tags Are An Effective Tool To Prevent Shoplifting
The commercial begins with several armed thugs barging into a bank. The customers all get down on the floor cowering and the bank clerks raise their hands in submission. In the middle of the bank a uniformed officer is standing watching what is going on. A woman on the floor whispers up at him and says, “Do something!” The officer looks down at her and says, “Oh, I’m not a security guard, I’m a security monitor.” He goes on to explain that he only monitors for bank robberies he doesn’t do anything about them. The commercial is hilarious to me. The absurdity of the exaggeration has enough ring of truth to it to make it effective in getting out its message. The company is pointing out that it proactively monitors personal information and credit information for the clients who use it. It argues through the messaging of the commercial that it doesn’t just monitor when a person has their identity stolen. I bring this up because it seems some stores use retail anti-theft devices on merchandise with the intention to prevent shoplifting but then do nothing about it when an alarm sounds. It may be the tamper alarm on an Alpha 3 Alarm tag that is sounding or an electronic article surveillance (EAS) pedestal activating due to a shoplifter trying to sneak tagged merchandise out the door. Of course, talking about an Alpha 3 Alarm tag makes no sense if you aren’t familiar with it so let me talk about it briefly.
An Alpha 3 Alarm tags are retail anti-theft devices that are attached to merchandise, especially softlines products (clothing, clothing accessories, bath shop items and bedding to name a few) that deters thieves and can prevent shoplifting. Tags are two–pieces, a hard tag with a pin and a cap that covers the pin after it is pushed through the product. Once pieced together the tag is nearly impossible to remove from the merchandise without an Alpha detachment tool. When a crook attempts to pry a tag off the merchandise is damaged and rendered useless to the criminal, defeating the reason they would want to get the tag off in the first place. Tags are also equipped with EAS technology designed to be picked up by EAS pedestal sensors when a shoplifter tries to carry an item out of the store. This sounds an alarm in the pedestal designed to elicit employee response to determine the cause of the alarm and recover merchandise. An Alpha 3 Alarm tag has a built in tamper alarm that activates when someone tries to pry it off, activates a pedestal alarm and if it is carried out the door and a built in alarm that sounds in the tag. Thieves cannot avoid being noticed with a screeching tag giving them away as they try to run away.
Going back to my commercial example and retail theft prevention strategies, I am perplexed by the number of times I am hearing EAS alarm activations and there appears to be no response to the alarms. I was in the mall not long ago and heard an alarm activation at one of the doors. The person who set it off looked around and left. The closest cashier didn’t look over or appear to acknowledge an alarm had gone off. I just questioned what the purpose was of having the EAS pedestals in the first place. All I picture is the pedestal in place of the security monitor saying, “I’m not an a retail anti-theft device, I’m a retail anti-theft monitor, I only let you know when a theft took place” then matter- of- factly it adds, “A theft just took place” and the alarm sounds. No one does anything to react you just know a theft occurred.
C’mon, take theft and shortage seriously. Don’t invest in an EAS pedestal and ignore it. Don’t purchase Alpha 3 Alarm tags and use them on only part of the merchandise in the store. What are you trying to do stop just some of the shoplifters stealing from you? Which ones are they? Prevent shoplifting from taking place don’t just monitor the problem.
Get more information on Alpha 3 Alarm, contact us or call 1.770.426.0547 today.
The commercial begins with several armed thugs barging into a bank. The customers all get down on the floor cowering and the bank clerks raise their hands in submission. In the middle of the bank a uniformed officer is standing watching what is going on. A woman on the floor whispers up at him and says, “Do something!” The officer looks down at her and says, “Oh, I’m not a security guard, I’m a security monitor.” He goes on to explain that he only monitors for bank robberies he doesn’t do anything about them. The commercial is hilarious to me. The absurdity of the exaggeration has enough ring of truth to it to make it effective in getting out its message. The company is pointing out that it proactively monitors personal information and credit information for the clients who use it. It argues through the messaging of the commercial that it doesn’t just monitor when a person has their identity stolen. I bring this up because it seems some stores use retail anti-theft devices on merchandise with the intention to prevent shoplifting but then do nothing about it when an alarm sounds. It may be the tamper alarm on an Alpha 3 Alarm tag that is sounding or an electronic article surveillance (EAS) pedestal activating due to a shoplifter trying to sneak tagged merchandise out the door. Of course, talking about an Alpha 3 Alarm tag makes no sense if you aren’t familiar with it so let me talk about it briefly.
An Alpha 3 Alarm tags are retail anti-theft devices that are attached to merchandise, especially softlines products (clothing, clothing accessories, bath shop items and bedding to name a few) that deters thieves and can prevent shoplifting. Tags are two–pieces, a hard tag with a pin and a cap that covers the pin after it is pushed through the product. Once pieced together the tag is nearly impossible to remove from the merchandise without an Alpha detachment tool. When a crook attempts to pry a tag off the merchandise is damaged and rendered useless to the criminal, defeating the reason they would want to get the tag off in the first place. Tags are also equipped with EAS technology designed to be picked up by EAS pedestal sensors when a shoplifter tries to carry an item out of the store. This sounds an alarm in the pedestal designed to elicit employee response to determine the cause of the alarm and recover merchandise. An Alpha 3 Alarm tag has a built in tamper alarm that activates when someone tries to pry it off, activates a pedestal alarm and if it is carried out the door and a built in alarm that sounds in the tag. Thieves cannot avoid being noticed with a screeching tag giving them away as they try to run away.
Going back to my commercial example and retail theft prevention strategies, I am perplexed by the number of times I am hearing EAS alarm activations and there appears to be no response to the alarms. I was in the mall not long ago and heard an alarm activation at one of the doors. The person who set it off looked around and left. The closest cashier didn’t look over or appear to acknowledge an alarm had gone off. I just questioned what the purpose was of having the EAS pedestals in the first place. All I picture is the pedestal in place of the security monitor saying, “I’m not an a retail anti-theft device, I’m a retail anti-theft monitor, I only let you know when a theft took place” then matter- of- factly it adds, “A theft just took place” and the alarm sounds. No one does anything to react you just know a theft occurred.
C’mon, take theft and shortage seriously. Don’t invest in an EAS pedestal and ignore it. Don’t purchase Alpha 3 Alarm tags and use them on only part of the merchandise in the store. What are you trying to do stop just some of the shoplifters stealing from you? Which ones are they? Prevent shoplifting from taking place don’t just monitor the problem.
Get more information on Alpha 3 Alarm, contact us or call 1.770.426.0547 today.
