Lock Up Cases Are Crazy When You Can Use The Auto Peg Tag!
I have noticed in a number of stores, especially drug store chains, there is a tendency to lock up items that are high theft and also high dollar (or high dollar for the item being secured). I am thinking specifically of razor blade boxes in these businesses. Go into the local store and you will be likely to find that the razor blade aisle has security lock-ups that prevent you from accessing the merchandise or make it difficult to remove a box. I am not against limited access to merchandise, as long as the customer has access. From the perspective of someone who believes in driving profitable sales, I want customers to have the ability to grab onto a piece of merchandise and take it to a checkout lane. Using a locking display case, especially in a smaller retailer, often results in lost sales. A compromise to the locking display case for some peg hook items is the use of the Auto Peg Tag.
There are a number of benefits to using the Auto Peg Tag to protect merchandise from shoplifting. First, the tags are easy to apply and snap over the peg hole of the packaging. This allows the merchandise to be protected without interfering with the branding of the packaging. It also allows the shopper to read package information that might be important for their purchase. For example, a customer may need to be able to read all of the model numbers a particular brand of razor blades will fit. Soft EAS tags (Electronic Article Surveillance) placed on the package may cover up important information or even cautions or warnings to consumers, such as may be found on lithium battery packages. These Checkpoint tags, like the soft tags are EAS compatible and will activate EAS antennas if someone were to try to walk out without paying.
Other benefits to using the Auto Peg Tag are the ease of removal at the point of sale, as well as the re-usability of the devices. From a sustainability perspective, it is always beneficial if something does not have to be one-time use. The tags are also very visible. I recently visited a big box retailer which has started to use the tags on their razor blades. They popped out immediately to me, and I am constantly assessing the security measures in a store. I know that the tags were not in use a few months ago. If I noticed it, I am certain the bad guys who frequent the store did as well. Finally, by using these tags there is accessibility to patrons, there is no need to wait around looking for a store associate with a key to unlock a security case in order to buy the package of $19.99 razor blades.
There is concern about the boosters, the professional shoplifters who clean peg hooks off and then resell the merchandise? My years of experience in retail loss prevention convinced me that there is a threat from boosters, BUT they tend not to want to steal merchandise that is clearly protected with anti-theft devices such as EAS tags. Additionally, consider what is your store is selling. If you are selling $19.99 razor blades then you are probably selling other items, like health and beauty aids that sell for a significantly higher price point. Are you locking up all of these items too? When merchandise is available for a shopper to pick up and examine without the hassle of waiting for someone to unlock a case they are more inclined to make a purchase. Access leads to increased sales.
You can stop shoplifting by deterring it in the first place with EAS tags. Using the Auto Peg Tag on your peg hook merchandise will allow you to get rid of those pesky lock up cases and increase sales. Boosters will find somewhere else to go.
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