The convenience of online shopping has become a big draw for today’s consumer. There is also the fact that small online only retailers can usually offer considerably lower prices based on having little or no overhead expenses. Unfortunately, with the ease and anonymity of buying items from a website with no personal interaction, customers that engage in the practice of “wardrobing” now have a new avenue to support their habits. If your business has had to deal with this problem shopper, take a look at the Alpha Shark Tag. That is, of course, unless you want to remain in the buy and borrow business model.
A defective or wrong sized item returned is one issue, but when customers return an item they have used or worn, and receive a full refund, it is only the business that loses. Many times the store can no longer sell these types of returns for full retail, or they have to “damage” them out of the inventory and throw them away. Honestly, who wants to buy a dress with makeup on the neckline, a purse with lipstick on the interior, or a tuxedo that has sweat stains? Even if it comes back clean, if it has been obviously worn, it can not go back out to another buyer at full retail unless you are also in the thrift store business. Alpha Shark Tags can put a stop to this problem before it ever happens.
There are different reasons a shopper may justify to themselves the plan to buy an item, wear or use it, and then return it. Perhaps they have been invited to a wedding, party or gala, or they have a big date. They have nothing to wear to this event so they decide it’s time to buy a new dress, purse or accessory, or for men, a new suit or tuxedo. After they splurge, and wear it on their big night, they have buyer’s remorse and decide to return the item. They may have intended to return the purchase the whole time, because of lack of employment or disposable income. There are also those that shop to alleviate symptoms of depression, wear the apparel, then return it just to punish themselves, in a vicious cycle. Even if they have to pay to ship the stuff back, the “wardrober” still comes out on top, considering the lower price they initially paid to the online retailer.
Your business could invest in and keep up with an extensive and costly database of customers that make purchases and returns. The loss of profit from the refunds, markdown of used merchandise, and now the maintenance of the database would likely mean passing the additional costs down to your honest customers though. Alpha Shark Tags are inexpensive, easy to use, and very effective in reducing fraudulent returns. Your new return policy will state that if the Shark Tag is removed, the return and refund will not be processed. It can not be cut off and reattached, without obvious signs of tampering, so the ball is back in your court. The Shark Tag is placed in a prominent area of a garment, or attached via lanyard to an accessory such as a purse, and since they are brightly colored, they cannot simply be hidden. These gadgets do not detract from the appearance of the merchandise or stop the person from trying on the article; they just stop “wardrobers” from taking advantage of your online business.
For more information contact us: at Clothingsecurity.net
