Using people counting systems offers valuable insight into your customer traffic. The VisiPlus system specifically tracks the number of customers that come in and breaks the corresponding reports down to days of the week and each hour of those days. This information can now be turned into effective marketing tools for your business.
By evaluating your customer traffic through people counting systems you have statistical evidence of your customers shopping habits. This is important to you because this data can be turned into a valuable resource for marketing. Effective marketing is quintessential to increasing revenue without increasing other operating costs.
If your VisiPlus reports show that you are open at 9 AM Saturday morning, but have a very low traffic count until noon, why not create an early bird special promotion to drive sales during the otherwise slow morning? You are already prepared to have utilities going and staff to cover this time frame. If you can create an email or social media buzz to generate customer traffic, you have minimized any additional costs, and capitalized on the costs you are already incurring.
Another way to use your VisiPlus report is to take a look at the actual traffic to evaluate if you need a change in your store hours. In the previous example, the store had three hours of negligible sales and customers. When they looked at the actual customers accounted for by the people counting systems, they learned that the store didn’t have any customers until 11 AM.
By opening two hours later, the store decreased payroll and operating expenses that were being wasted. Since they did not have any customers, there was no backlash against a later opening time. In fact, the store had more positive customer feedback since there were now additional employees available during the busier shopping times.