Improve Store Efficiency And Sales With A Customer Counting Device-Part 2
If you read the first article in this two-part series you know that I began by discussing the poor planning of tasks and assignments for the student workers we had on duty considering the lack of patron traffic in our library on a given day. It was the last day of classes for the college students and our library was very slow yet we had not planned out things we could have used our student workers to do. For a college library it was not a big problem but having been in retail management I was very aware of the negative impact this could have had if we were in a store environment. A customer counting device for a retailer would have provided a picture of what prior year shopper traffic was like and a store manager could use that information to plan for a training day, cleaning projects, etc. I then started to get into some of the other benefits a store would get by using a people counting system one of which is the ability to improve customer conversion rates.
Daily sales reads from your point of sales system only tell you a total number of transactions and sales dollars. You can even get the average dollars per transaction from your register totals. What you don’t get is data on how many people actually walked into the store and walked out without buying anything. That is a store’s conversion rate and many large chains have been measuring this for years. If you haven’t been tracking your patron headcounts you can start to do so with a customer counting device from Sensormatic. If you already have a Sensormatic electronic article surveillance system they can frequently be integrated into the towers. If you are not using an electronic article surveillance system to deter shoplifting and help increase sales Loss Prevention Systems, Inc. is the go to place to get started. They can set you up with the towers and tags that will best suit your store. They have Sensormatic certified technicians to install the equipment and they offer free Loss Prevention Training for their clients who purchase a Sensormatic system through them. I might add that if you are afraid a system would be outside your price range, Loss Prevention Systems, Inc. can help you with getting financing for a new system. I will offer one more caveat if affordability is a concern check out the Free ROI Calculator on their website…you might be surprised to learn how fast a new system can pay for itself.
I don’t want to seem like I am digressing I just get very excited about the myriad of services offered by Loss Prevention Systems, Inc. Going back to my point however, you want to know if customers are making purchases. If you can identify the times of day and days of the week most shoppers are frequenting your store you can add more payroll to those days and times. Customers will leave a store for all kinds of reasons without making a purchase. There may not be a sales person to help them, lines at the registers are too long, employees are snippy because the store is understaffed and they don’t have enough support. A people counting system can aid a store manager in ensuring adequate coverage is in the store at these peak times. More employees means more opportunities to suggestive sell or keep cash register lines moving so people don’t abandon shopping baskets and walk out empty handed.
If conversion rates are low it could also be an indicator of other problems such as a lack of merchandise on the floor. If you start using a customer counting device and find a gross imbalance between the people entering and leaving and the number of transactions it is possible you have bare shelves of high demand items. If you sell medicine and people are not finding what they need the customer won’t necessarily say anything. You may start digging and find you have theft issues, stocking problems or replenishment problems from a distributor. A people counting system won’t tell you the problem but it can help identify a problem that if corrected can improve your sales.
Not being aware of what is impacting your sales growth potential is harmful in the long-term. Allowing Loss Prevention Systems, Inc. to help you install a people counting system and understand how it works to enhance your sales should be obvious by now. Count on Sensormatic and Loss Prevention Systems, Inc. to help your business grow.
A people counting system is important and we can help you with it. Call 1.866.914.2567 and let’s talk.