How to Prevent Theft While Improving Customer Satisfaction By Using Checkpoint Labels
As a police officer for over 15 years I have dealt with my share of shoplifters, many of which will go to great lengths to steal merchandise. Obviously dressing rooms are used quite frequently to hide and conceal merchandise, while others are blatant enough to just fill a cart and walk out with their new items. I actually responded to a shoplifting, in which an older man opened a container of golf tees, removed about ten of them, and replaced the package leaving the store with just the amount he needed to play a round of golf that day. I have also investigated more savvy criminals, such as the delivery driver who would deliver large quantities of liquor and beer to the store. Inventory numbers were not matching up, so I was called in to investigate a possible theft. It was determined that he was delivering the product into a store room, removing several bottles of liquor from each of the boxes, and returning to his truck with his loot. I managed to catch him in the act of removing property from the store and he was prosecuted and probably lost his job. If someone really wants to take something from your store, they will do it, it is inevitable. Unfortunately we don’t always have loss prevention or police readily available to nab these guys or catch them in the act, which is why it is imperative for retailers to take matters into their own hands to stop shoplifting and reduce their risk. One way a retailer can do that is by using Checkpoint labels to help monitor their product without the use of extensive loss prevention support and manning. This will reduce overhead, increase profit, and ensure you have the inventory available for your customers.
Checkpoint labels provide several protections to both the manufacturer and the retailer, and offer several different methods, in order to track and protect your property. They provide the ability to add labels to merchandise at the manufacturing level, so that they are affixed to the product prior to them arriving at your store. This reduces the time needed to affix tags at the store level, and allows for better accountability from beginning to end. Checkpoint labels come in various styles, colors and designs and allow for a smaller, less obvious tagging solution. New innovations even allow the integration of EAS into brand labeling, which makes it very unobtrusive and undetectable to those who are familiar with tagging products. A small detachable tag can be added to the merchandise, which allows for quick removal at the time of sale. The EAS system can stop shoplifting by notifying a retailer when merchandise is taken out of the store. These soft labels can be easily and quickly deactivated, at the time of checkout, to allow for a smooth transaction and good customer service experience.
I don’t know about you, but as a female, one of my biggest pet peeves are those large hard tags that are added to the clothes. Sometimes associates don’t place those tags in a manner that allows for a good fit when trying on the item. I have even had to ask them to remove it, just so I could get the pants on, because of where they attached it. This can be very frustrating for the honest consumer who wants to buy your products. This can result in a negative experience, which causes them to shop with your competitor. These new Checkpoint labels provide alternative options for manufacturers and retailers alike. Soft labels are small and provide a comfortable experience for your customer, while still providing the level of protection you need to stop shoplifting. This provides a quality shopping experience, while protecting your assets at a reasonable cost.
Checkpoint labels are important and we can help you with it. Call 1.770.426.0547 and let’s talk.