GETTING BACK TO THE BASICS –CLOTHING SECURITY
It seems to me that more and more retailers are investing heavily in state of the art security measures. The world’s largest retailer is going through a major shift in the way they combat theft and they are investing millions to aid in that effort. Just look at one of those stores. The most noticeable difference to the average consumer is the new cameras and different placements in and around the buildings. They aren’t the only retailer to do this, either. Across the country, even small retailers are investing significant capital in high tech solutions to stop the proverbial bleeding in the shops. What if I told you that you didn’t need to spend thousands to accomplish the same goal? What if your solution is as simple as Checkpoint Tags?
Let’s go back to the basics for a minute with a story. A colleague that I previously worked with left our company to run the LP department of a very small clothing retailer (5 stores). We had a chance to catch up a few weeks back and he was explaining how he was bringing his current company into the 21st century with security tech. He went on about the new HD camera systems, an updated POS, the addition of exception based reporting software and new training programs for the managers to be more familiar with LP procedures. He told me that his stores were still having shrink issues even with all those new pieces of tech in place. I had a simple question for him. How’s the clothing security program?
He stared at me, blankly for a minute. What do you mean, clothing security program? He quipped back after realizing he was staring out in space for a minute. I asked what EAS system the stores using, and what type of Checkpoint Tags were being used on the store’s product. He looked at me very pointedly and said that he had not realized until this very moment that his company and the department he was hired to lead was not using one of the most basic practices in retail to combat theft and shrink.
So we circle back around to getting back to the basics. EAS should not be a good thing to have. It shouldn’t be on your wish-list of nice things to have, nor should it be seen as un-necessary. If you operate a retail store, especially a clothing store, it is in your business’s best interest to install a descent system, even if it is one of the entry level models. Next, identify what product is being stolen and use the heck out of those Checkpoint Tags to secure them. I will bet that you will see a dramatic decrease in theft incidents and an overall increase in profitability.
Operating a clothing boutique will always present a unique challenge to the retailer. Not only do you have to contend with small margins and an every changing fashion scene, you will always have to deal with theft, both internal and external. Clothing security should be just as important to you as anything else in your store. By taking a small measure to secure your inventory, you are ensuring that it remains in stock for your customer to purchase. If that legitimate customer purchases it, your sales increase, as does your profitability, payroll…etc. Being in stock is one of the most vital parts of running a business. To think, you can accomplish all of this with a simple Checkpoint Tag.
For more information Clothing Security, contact us or call 1.770.426.0547