When going out for a night on the town with friends, most people are looking for a night of fun and relaxation. If they’re going to go out with a group to a bar or nightclub, one fantastic option many customers now look for is bottle service. A lot of places don’t consider offering this option, however, because they don’t know all the benefits it offers their customers. Many bar owners look at bottle service as high maintenance and they don’t think their patrons will buy in. If they would simply weigh the pros and cons of this big money maker, they would see that it is well worth it.
Bottle service means the group gets a specific table where they have guaranteed seats for the night. The catch for them is that they must purchase one or more bottles of high end liquor. These bottles mean big profits for the business and most likely, big tips for the waitress assigned to the table. The gratuity may be included in the price of the table for the night, but it is well worth it. They also get to have all the glasses and mixers readily available and their waitress will pour their drinks for them. Now, in many states it is illegal for people to pour their own drinks anyway, but if you think about it, that wouldn’t be a viable option anyway. As a nightclub owner or manager, you would never want your customers pouring and mixing their own concoctions. Every night you would have that one person in the group that would inevitably ruin the party for everyone else. They would pour their drinks super strong and they would become intoxicated way too fast.
You can’t just put the bottles on the tables though, and walk away. Rules are rules, but if the bottles were left unattended, trouble would ensue. You could buy expensive old fashioned tables that have locking compartments for the liquors, but that would eat into your profits. The better, smarter solution is to equip your wait staff with the EASy bottle system. This includes bottle locks that attach to almost any size liquor bottle and secures them shut. The waitress can monitor the number of drinks each person in the group is served and watch for anyone becoming intoxicated. It would be unethical and immoral, not to mention illegal, to continue to serve someone alcohol that is already drunk. With bottle service, that problem is much easier to control.
The cost of a DWI to a customer is huge. The fines, lawyer fees, increased cost of insurance, and any liability charges are just a few contributors. The bar or nightclub that served that person can be held equally financially responsible in many states, if it can be proven that your staff continued to serve them after they had too much to drink. When you add bottle service, it can also be seen as a service to your community. It’s not the same as donating time to adopt-a-highway, but it does show that your business cares about your patrons. If you are able to monitor and realize that someone has had too much, you can quickly and easily call a service provider to get them home safely.
When you consider the high profit margin of the top shelf liquor bottle sales and added customer safety, the benefits of offering bottle service are clear.
For more information about the benefits of Bottle Service, contact us or call 1.770.426.0547