Don’t Let Black Friday Catch You Off Guard, Prevent Shoplifting In the Rush
Are you ready for Black Friday? It’s coming up soon, and the crowds will be out. Whether you’re a small business or a big box giant, the masses will be looking for deals and you have to be ready to get your piece of that sales pie. You also have to be ready to defend your merchandise from shoplifters. The professionals are making their plans now for what they want, which routes they’ll take, and how they’ll get away.
You can Prevent Shoplifting by following some merchandising rules. First of all, tag this year’s hot items with Checkpoint Labels if you have the system. If you can open the package without damaging it, put a tag on the inside as well. If you have Alpha Keepers, utilize them where possible. They are versatile, and keep the item visible to your customer. Don’t put this year’s popular items near the door either. You think that’s the way to get people to notice your store as they walk or drive by, but you’re also possibly getting unwanted attention. If you do choose to put them at the front entrance, at least limit the number of items you make available, and keep those on display secured.
A couple years ago my store had some 13” televisions for $88 on Black Friday. We had a lot of them from a special purchase. The owner said to make a big stack of them on the front shelving unit. So we did it, and we did it big and flashy. We even took one out of the box, ran some electricity, and played a movie on it for the day. We really wanted to catch the shopper’s eye and convince them they needed one of those televisions. We were concentrating on sell, sell, sell. There were a lot of people wondering around the store, shopping, and asking questions. We had two registers available at the front, and we were just basking in the glow of the day. That was about the time we looked up to see a man running out the door with four of those televisions, two in each hand. It was so convenient for him since the packages had handles! It turned out a group of these guys were going around all morning to our different locations grabbing these things off the big displays we built. It seemed we had put all our knowledge of how to Prevent Shoplifting out of our minds for that day’s big sale event. No one ever questioned the sanity of putting those items where we did, or why we were putting so many out at once.
Thankfully, we did learn our lesson. The following year, we had a similar deal with some various electronics. We used our bad experience to do this one right though. We kept the bulk of the items either in the back stock area or simply behind the counter. We tagged the ones we put out and stayed much more attentive. Oh, and we had large clear zip ties, and secured those handles on this year’s television boxes to the backs of the shelves.
Think about how you can feature this year’s biggest deals for Black Friday, and think about what you can do to Prevent Shoplifters from stealing your joy this season.
For more information contact us:Preventshopliftingloss.net or call 1.770.426.0547