Do You Sense That You Have More Customers Than Sales Reflect? A Door Counting Sensor Can Help You Identify Missed Sales Opportunities
I remember when I first moved to my state the road system was horrible in some areas. There was a military base to support and the area was a tourist destination as well. Two major road arteries coming into and out of the area were inadequate for the amount of traffic we were seeing. Eventually government officials realized that the area could not support further growth and attract more tourists without road improvements. In order to support the need for road improvements, vehicle traffic counters were set out on roads. While there are a number of measurement tools available the one that I was most aware of was rubber hoses that were placed across the road called pneumatic road tubes. I am certain that there were other factors taken into consideration before the decisions for road widening projects were started. Factors such as traffic accidents, traffic congestion reports, hotel occupancy levels, and the growth of businesses along major road arteries I am sure all were taken into account. I can look at the impact of ongoing road projects and see what the impacts have been. More shopping outlets have built up along these roads. Major housing complexes have popped up and continue to pop up. A local university has grown by leaps and bounds from roughly 3,000 students in the late 1980’s to more than 10,000 students today. Retail stores would do well to learn the importance of customer counting systems as they serve a very similar purpose to the vehicle traffic counters.
Customer counting systems use a door counting sensor to keep track of the number of patrons entering a store. It also measure the time of day of the customers are entering the store. For store owners and managers this data can be used to maximize the use of payroll for staffing purposes. Stores without the protections offered by electronic article surveillance (EAS) can use a door counting sensor as a stand-alone device to track foot traffic patterns. Those stores with Checkpoint EAS towers can have the counter attached to it and get the added benefit of information to track alarm activations, times of activations and employee response to alarms. A sensor is a powerful tool to further improve shortage results and aid in identifying training opportunities for employees.
I want to be clear I am not suggesting the vehicle traffic counting systems were driving increases in visitors and growth in the area. There was an identified problem with traffic based on resident complaints, business owner input, accident reporting and I am sure local official input. It is also possible news outlets gave a picture of problem roads and conditions. The use of the vehicle traffic counters gave department of transportation officials the necessary information to support the argument for necessary improvements. THAT planned development in the proper areas led to ADDITIONAL growth and expansion. In like manner I am not suggesting a door counting sensor will bring in more customers that would be a logical fallacy. What I am saying is that the information you receive from your door counting sensor can be used to analyze your business. Compare your foot traffic to your sales and also your staffing. Are you seeing a drop in sales even when the patron count is higher, it could be you are not adequately staffing your store during those periods. You may need for sales floor assistance to help customer and cashiers to ring them up. As you identify your opportunities you strategically adapt your payroll budget. When sales begin to climb you may find you actually have room to expand your business, just as road improvements in my area has driven business and tourism growth.
Why not take a look at the possibility that customer counting systems could be helpful in improving store operations and driving sales? Consider installing a door counting sensor today.
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