Deterrence Through Bottle Lock Product Protection
Do you think your business would benefit from using Bottle Locks? Wine and spirits theft is on the rise all around the country. There are several reasons, but one can definitely be attributed to the sheer availability. So many new and different businesses now merchandise alcohol right on the sales floor. From package stores that specialize in these products, and now to just about all grocery stores, department stores, and even drug stores, the bottles are everywhere you look. It just depends on the market and state laws as to which items are carried. There are those that will steal to support their own substance abuse, some will steal for no reason other than just not wanting to pay, and then there are teens and young adults that will take a bottle on a dare or just want to try drinking.
No matter the person committing the crime, or the reason, concealing a bottle of wine or liquor really is not that difficult. Unless you have someone posted in that section at all times, in most stores, the opportunity is there to hide the items and walk out the door many times a day. I know I find myself watching a shopper in my simple 12 foot wine section, then a customer stops to ask a question, or some other random distraction, and before I can return and offer help to the original person, they have disappeared. I feel a little better knowing that we have the Checkpoint System installed, and that Bottle Locks will cause an alarm if there is a shoplifter attempting to leave with a bottle that has not had it’s lock removed.
Bottle Locks are great for a number of reasons. They are easy to use. Just pop them on as the inventory arrives. You can choose which items you feel there is a need to protect. They come off easily and quickly at the checkout, and do not require anything other than the provided magnet key. They fit right over the caps and corks of the bottles, so they cannot be opened without their removal. They have the word “alarm” printed clearly on them. When a customer walks down the aisle to make their selections, they can still read the labels clearly, pick up the bottles, and decide what they want without having to ask you to open a case or hand them bottles from behind a counter. Most importantly they can also clearly see that the Bottle Locks are in place, so there is no question that the items are protected. It’s not like you are hiding a Checkpoint Label inside the packaging. These are for clear deterrence. They say to the potential shoplifter that your business is serious about inventory control.
Other than customer service, there is no better way to stop a shoplifter than through deterrence. It’s okay to be obvious about it, and the person will most likely decide to buy the item instead of try to steal it, or they will choose to try another store instead, like your competitor.
For more information contact us at Bottlelock.net or call 1.770.426.0547