Designer Eyewear Frame And Sunglass Theft Making You See Red? The Eyewear Tag Is the Cure To Your Problem
I admit it, I am a cheapskate. When it comes to sunglasses or just about anything else, if it’s cheap enough I’ll probably buy it (and occasionally regret the decision later for not spending more). The sunglasses I have in each of our cars, $1 a pair. My “good” shoes, $19.99 a pair on sales, blue jeans, $10.00 a pair. I just don’t see a need to spend a lot of money for some things. However, there are people who are very insistent on quality when shopping, especially when it comes to eyewear. Many brands of eyeglass frames and sunglasses are very high priced. For example one popular sun glass company has glasses as high as $285.00 for a pair of “Aviator Titanium” on their web site. Another eyewear company has a pair of designer eyeglass frames for $310.00 on their website. When these glasses and frames are available in stores, the risk for theft is high. To prevent shoplifting of eyewear, retailers and optometrist offices should be securing their merchandise with the Alpha Eyewear Tag.
The Alpha Eyewear Tag is a retail anti-theft device designed to fit on the arm of a pair of glasses or sunglasses. The device is small enough to allow a customer to try on a pair of glasses but large enough to make it obvious that the merchandise belongs to the store. There is no room for a potential thief to try to say that the glasses were worn into the store. This tag also comes with radio frequency or acoustic magnetic protection based on what a store orders. Regardless of the system a store has, the electronic article surveillance (EAS) antennas will detect the tags on the glasses (assuming the correct type of tag was ordered). Anyone attempting to walk out the door with a pair of glasses would set off the alarm at the doors.
Is theft of glasses a real concern for a retailer? According to the 2014-2015 Global Retail Theft Barometer survey, sunglasses were the number four shortage category within the Apparel and Fashion Accessories category. When I worked in retail loss prevention, both in a department store and in a big box retail store we experienced a significant amount of theft in the sunglasses department. During the summer months especially it was easy to catch shoplifters simply by focusing attention on this area of the store. A “customer” would pick up a pair of sunglasses, try them on and if they liked them, they would pop the tag off and drop them in a purse or wear them out of the store. The EAS tag hanging from the glasses could not prevent shoplifting since the tag was easy to remove. The Alpha Eyewear Tag makes it much more difficult to remove since it is a hard tag and as I mentioned before, damage would probably result before the tag would come off.
If you still have doubts about whether you should use an Eyewear Tag on your merchandise, consider these stories. From Heraldcourier.com, Nov. 8, 2015, a man and woman were wanted in Burlington, North Carolina, according to police for going into a particular store twice and stealing 55 pairs of eyeglasses valued at $9,735. In a Jan. 19, 2016 report on Fox2now.com, it was reported that three men and a woman stole $900 worth of sunglasses and a few hours later they hit an eye care store and stole 12 pair of Ray Ban sunglasses totaling more than $2,700. The detectives handling the case said that, “It is very likely the expensive frames are sold for top dollar on the black market”. I believe the use of retail anti-theft devices used on these glasses would have prevented the theft at these locations.
The Eyewear Tag by Alpha Security can help prevent shoplifting of your sunglasses and designer eyewear frames. Your profits will climb as your shortage goes down when you use these retail anti-theft devices.
Need more information on Eyewear Tag? Give us a call at 1.770.426.0547 now.