The LP field is constantly changing, and every week, it seems like there is a new innovative product that hits the market. So how do you, the retailer navigate this ever-growing field of stuff? How do you know what you really need, versus what someone is just trying to sell you? Most importantly, how do you know if you’re going to get a return on your investment on a certain EAS device and if that device will actually help you to stop shoplifting? Well, lucky for you, that’s why I’m here. I have a background in LP management and I know what works and what doesn’t.
One of the challenges I find often while at work is the protection of sell-through product. Often, our buyers will score an awesome close-out deal with a supplier and we ship out PDQ’s of product X to the stores. These are generally one time buys of popular items that we sell through and then they are gone. Frequently, we see these taking the form of personal electronic devices that are high margin, high priced and high shrink. So what’s a manager to do to stop them from walking out? We like to use the Bug Tag, which is a part of our Checkpoint System.
Never heard of the Bug Tag before? Neither have a lot of my industry peers, but these are perfect for those sell-through type items. Think about it for a second. Say you get a PDQ of fitness tracker watches all with retails over $199. You have to have them out for your customer to touch, you want to get out of stock quickly, so locking them up isn’t ideal and you definitely want to stop shoplifting. The Bug Tag is perfect for these situations.
Since the module is reusable, we keep a few dozen on hand at all times. We simply stick the tag onto the packaging forget about it. Our cashiers remove them at the point of purchase and the process repeats. The only thing we have to do is replace the disposable tray. The return on investment is significant and we rarely see shrink on these product types.
We don’t see theft for a few reasons. One, like I said before, the look of the tag itself is a show-stopper for any would-be thief. Second, the 95-decibel alarm is loud enough to hear from any location within the store. I also think the 3-alarm feature keeps those fingers from sticking as well. Not only will it alert the EAS system at the door, and self-alarm if remove from the premise, it will sound that alarm if the tag is even tampered with.
There aren’t many products out there that really do what they say, but if you’re serious about wanting to stop shoplifting, you’d be remise if you didn’t give the Bug Tag a chance to stop criminals from crawling away with your profits.
Need information on the Bug Tag? Give us a call at 1.770.426.0547 now.