CLOTHING SECURITY TIPS AND TRICKS – PT-2
Clothing Security takes more than snap of a hard-tag, as covered in part 1 of my tips and tricks. Some careful thought and planning should go into your EAS strategy and how you execute that strategy in your store. I thought about the challenges I’ve faced over the past several years and I hope these next few tricks will help you to prevent shrink and ultimately make your store more profitable.
When to use an ink tag?
Checkpoint Tags come in varying styles and like I said before, one tag may not necessarily give you the results you want across your product line. You have to tinker with different strategies and different tags, until you find the right combination that gives you the best result. The most effective tag that I’ve ever used is the ink tags. You can use this on almost any article of clothing, and I’ve even used them on footwear in the past with success. These should be the “tag of last resort” when all else seem to fail.
When to use a soft tag?
Soft tags should always have a place in your Clothing Security tool kit, though they are often overlooked and labeled as “in-effective”. Well, I can tell you they are the furthest from that! From time to time, you’ll encounter product that you simply can’t use a hard tag on. When using a soft tag, placement in key! Always place your soft tag on the manufacturers tag either on the inside seam, or the seam at the neck. This ensures a good, permeants stick. Couple that with the come cool features, like tamper proof labels and the ability to print UPC’s on them, you’ve got a solid winner.
When to use a hard tag?
Checkpoint Tags, specifically hard tags, are the perfect fit for clothing. You should use hard tags on any garment that has the potential for theft (which is usually just about everything over $20). Normally, it’s not cost-effective to tag products less than that price-point, since you’re not only paying for the tag, but the labor associated with physically tagging the item. You can use hard tags on shirts, shorts, accessories, jeans, underwear, socks, and virtually any other wearable item. These Checkpoint Tags are, essentially, your rank and file tags. Good, all-around tags that can be used on a variety of items and provide a high level of security.
When to use a combination of tags?
I don’t necessarily want to recommend putting 5-6 different styles of tags on our article of clothing, but a in order to have an all-encompassing Clothing Security plan, sometimes you do have to use more than one. I would recommend, if using two tags, to use one style of hard tag and a soft tag. So when should you use this double-tagging method? I’ve used them on denim jeans and as well on higher end jackets and outerwear. This gives you an added level of security, by allowing you to conceal a soft tag somewhere in the garment, in addition to the visible deterrent of the hard tag on the outside of the garment.
What about shoes?
Shoes are clothes, right? You wear them, so I’m going to go ahead and say yes, yes they are. There are dozens of ways to secure shoes, but for me, the most effective manner to do so is by using an ink tag through the tongue of the shoe. I’ve seen shrink drop to virtually zero by using this method. While there are certainly “cheaper” options in securing the shoe, this method has always guaranteed me an almost 99% effective rate.
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