Checkpoint Tags on Shoes
It wasn’t that long ago that I found myself racking my brain over the amount of theft I was seeing in my shoe department. Day in and day out, I was finding empty boxes, defeated EAS pins and old dirty shoes. I was adjusting out anywhere between $1k-$2k every single day. I was bleeding, and I had to stop it. What more could I do, though? I had a great Checkpoint System installed, had cameras, an LP team and a very engaged staff. I had narrowed my losses down to external theft, so I knew it wasn’t coming from the warehouse, or one of my employees. I needed to stop the losses, so I began testing different Checkpoint Tags.
For as long as I could remember, I used a standard pencil tag on my footwear that retailed for $99 and up. They seemed to do the job, but I’d still find defeated tags constantly. I needed a better deterrent, and I found it with Checkpoint Tags. After playing with a few different types of tags, I stumbled across the ink tags. At first, I was a bit weary, as I didn’t want my legitimate shoppers to inadvertently have ink splashed in their faces. I quickly learned that isn’t the case and the tags are mainly used as a deterrent… meaning the tag is effective because the thief thinks he may be sprayed with ink. In addition, these tags worked with the Checkpoint System that was already installed in the store, so I didn’t have to spend any additional capital to implement the new program.
Once I got a handful of the ink tags in, I instructed my store to hard tag all footwear with the new Checkpoint Tag with a retail price of $79 and up. We placed the tag right through the tongue of the shoe, were it was clearly visible to a would-be thief. Best part? It didn’t interfere with the honest customer at all. The results were almost immediate. Our thieves wouldn’t risk damaging their boosted goods and our losses dropped to about one single pair, or two per week. A substantial reduction in loss, all thanks to our Checkpoint System.
Eventually, we rolled this program out to our entire company and within two years, we saw a dramatic decrease in footwear shrink across the board. Not only did this help us minimize shrink, it also lead to higher sales, since we had the shoes in stock that the customer wanted to purchase!
For more information, contact us at Antishoplifting.net, or call 1.770.426.0547