Building A Bigger Fan Base With Bottle Service
New Year’s Eve is just around the corner and with it parties, celebrations, and bars and clubs filled with revelers looking for a good time. Celebrations don’t stop there, sports fans will be crowding into sports bars and clubs for College Football Bowl Games and in February, Super Bowl parties will take center stage. March Madness is not far behind, and again, sports bars will be filled with fans rooting their favorite college teams on to victory. Most of the customers go to the bars and clubs to have a good time and enjoy friends and engage in good natured badgering of those cheering for rival teams. What an opportune time for bars and clubs which may not already have a Bottle Service to start one! With this service, nightclubs and bars can offer a dedicated server to a group and bottles of liquor or wine secured with bottle locks. The bottle locks can help a sports bar or club to keep those who are partying a little too excessively from continuing if they begin to become a nuisance.
Obviously sports bar and nightclub owners want their patrons to have a good time, but always within reason. When fans get a little too intoxicated it is easy for good natured fun to get out of control. It may be the fan who just becomes excessively loud or the one who gets angry and aggressive towards others. When patrons are permitted continual access to alcohol without any constraints that is the time when fights and arguments flare up, sometimes with little or no reason. With a bottle service, bottle locks are used to secure the bottle and drinks are poured by a waiter or waitress. The server has a key to open the lock and pour drinks when requested and secures the lock in place again once drinks are filled. If a patron is deemed to be becoming too intoxicated, the server has the ability to refuse to open the bottle and refill a drink. This service also gives the club or bar owner the ability to identify if a patron is not fit to drive and insist on a group’s dedicated driver to step in or insist a cab be called for the patron.
You may be wondering how you can make a bottle service work in your sports bar or nightclub. In either situation separate seating areas or rooms can be set aside for group reservation. If the group is large enough consider setting aside a room with a bar and wait staff that are dedicated to this group. For a sports bar there may be several large televisions with multiple games playing. For a nightclub, the room might be used for office get-togethers, birthday celebrations, wedding parties, etc. Set a group rate and designate the number of top shelf alcoholic beverages will be included in the price. Dedicate a waiter or waitress to the group and he or she will be the server and control the bottle cap key. The server can ensure no uninvited guests enter the group area and disrupt the party or try to drink from the allotted bottle(s). The server can be told in advance who a designated driver for the party group will be and ensure that the dedicated driver is not provided with alcohol and they can partner with the dedicated driver if a member of the group is becoming too rambunctious. The use of bottle caps and locks can help management keep control over a facility and intervene before issues arise by cutting off access to wine and spirits when a group is using a bottle service.
Bottle Service can be an asset to your sports bar or club by catering to groups of fans or special occasion celebrations. Provide a unique experience with dedicated wait staff and control the festivities by incorporating bottle locks so fans don’t turn fanatical in your establishment.
For more information on Bottle Service contact us or call 1.770.426.0547