Does the way you manage your employees have an effect on how much they try to stop shoplifting in your store or how they perform their jobs for that matter? Do poor work habits ever carry over from a previous employer they had that don’t work in your store? Sometimes we recruit and hire a new worker based on the experience they bring from working for another retailer. It seems like a good idea, they won’t need a lot of training and if the other employer didn’t fire them they must be a good worker. I was talking with one of my sons the other day about his work and he was relating about issues they are having with a co-worker. This employee came from a big box retail store that sells groceries among everything else a customer may need. It seems some of the “tricks of the trade” grocery stockers used there are showing up in my son’s grocery store, tricks that they do not permit in this company. Cases of canned goods are left in the boxes and placed on the shelf. If there is overstock merchandise rather than sending it to the stockroom it is being shoved on top of other merchandise or facings are adjusted to accommodate them. My son says that the department manager has talked to the new employee about this and my son has tried to point out what he is doing wrong but he is not improving. Managers, do you have “talks” with your employees or do you spend time training them and coaching? How about your anti-theft procedures? Are you taking time to actually train your employees on how to respond to a Sensormatic security system alarm? Do you show them how to tag merchandise with security labels or hard tags to prevent theft? Talk is cheap so the saying goes. Training and coaching is not, it is time-consuming and it can be tedious but if done correctly the rewards are tremendous.
Can training relate to theft prevention and store operations? Absolutely it can, just as shortage, store operations and profits are all directly tied to each other. Try running a store where shortage related to theft, operational errors and vendor mistakes is left unchecked. Store shelves go empty, replenishment of products is slow and inconsistent if it happens at all and sales dry up as shoppers leave for lack of products or variety of products. Training of new employees must not be a quick 10 minute lesson on the cash register or salesfloor. It has to be a detailed, comprehensive list of job responsibilities that someone has to spend time on demonstrating and then letting the worker go hands on. AFTER a training checklist has been completed supervisors then have to monitor performance and provide feedback as the employee begins to do the job solo. Is merchandise being placed on shelves or hung up according to YOUR expectations? Do you want clothes hung up and sized? Do you have a height level you are allowing canned goods to be stacked? Do you want Sensormatic security system tags placed on a uniform location on clothing? All of these things are important to how the store operates.
Stacking cans too high or “making space” on the shelf for overstock can impact how much other product is placed on the shelf or impede a customer’s ability to take a can from a shelf. Clothing not sized or grouped properly may throw off your ability to order more of a certain size of product. It could also bleed over to sloppy habits and racks becoming unshoppable or sloppy. Customers may be turned off or frustrated having to search through fixtures and choose to leave rather than buy a new item. Inconsistent placement of security tags can lead to a reduction in theft deterrence (crooks tend to leave merchandise alone when they see tags) and an increase in false electronic article surveillance alarms. If cashiers don’t know where tags are or don’t see them they may forget to remove them or deactivate them. Too many false alarms and employees get complacent with alarm responses and the alarms no longer stop shoplifting.
When time is taken to properly train and teach, employees are more confident in what they are doing and it makes them happier. Happier employees take pride in their work they understand the impact of what they are doing and take a real interest in how to stop shoplifting and how the Sensormatic security system works. They care about product placement and appearance. While they own much of their success you and your management are responsible for it too. Do it right and watch your store grow and keep turnover low.
Need information on Sensormatic security systems? Give us a call at 1.770.426.0547 today.
You’ve invested thousands of dollars in all the new whiz-bang anti-theft products on the market and you still see shoplifting losses hit your P+L weekly. Could it be that the products just don’t work? Probably not. More than likely, your staff, specifically your managers, could use some training to get the most return out of our loss prevention investments. So, what do you do and how do you train your managers to Stop Shoplifting?
The first step really is more philosophical than anything tangible you can do, or purchase. It’s building a culture in your business that theft, whether it be customer theft, or Employee Theft, is something that is not tolerated. Your managers must be promoting loss prevention awareness topics daily, just as they discuss your sales goals and store promotions. Loss prevention has to be finely woven in the fabric of your company for any physical controls to be effective.
This is something, that as an owner, you have to make important. All too often, I see store teams treat loss prevention as “something extra” they have to do. That’s simply just not the case. If you want to Stop Shoplifting and reduce Employee Theft, I’d start with a few simple suggestions.
1. Be open and have frank discussions with your teams about the consequences of stealing from your store. They should be aware of the bleak outcome of any employee that is caught stealing.
2. Never go easy or turn a blind eye to a thief. Not only will this make you and your store a soft target, it will start a snowball effect that you’ll never recover from. If employees know that they can give a sob story to you after you catch them stealing money, you’ll find that you’ll be making loans for years to come…
3. Prosecute everyone, no matter what. This is how you really slow down Employee Theft. Everyone has to understand there are consequences for their actions. The same goes for every shoplifter that you encounter.
4. Conduct routine training with your managers at least once a month to refresh them on your expectations, their responsibilities and to discuss any trends in the store.
5. Put together training material that can be easily referenced by your managers.
While there will never be a secret recipe to completely Stop Shoplifting and Employee Theft, a small investment in training on your part can pay off in large dividends down the road. Remember, if you treat your managers and employees with respect, make your expectations regarding loss prevention clear, and operate your business with loss prevention practices on the “front burner”, you will see that losses by theft will not be an issue.
For more information about Employee Theft, contact us or call 1.770.426.0547.
How is it that a pair of shoplifters can enter a store, remove EAS tags from clothing and in the process fill up an entire shopping cart? I read an article on winknews.com, by Derrick Shaw, September 7, 2018, “Cape Coral Police ask for help Identifying two Burlington theft suspects” and according to the report this is exactly what happened. The pair left with $600 in merchandise and an exterior video camera captured a picture of the suspect’s car in the parking lot. As I looked at the picture of the dynamic duo entering the store and the picture posted of the car and parking lot a couple of things stood out to me that piqued my Loss Prevention curiosity. First, there are electronic article surveillance antennas at the doors and a closed circuit television camera was used to gather pictures so security is a priority in some fashion. I also noted it was night time and the parking lot was devoid of cars. I can only see two vehicles in the entire parking lot and one is believed to belong to the criminals. This leads me to believe there were very few shoppers in the store and these two should have stood out. Why were they able to remove EAS tags from $600 worth of clothing without being noticed by associates?
I am going to take an educated guess and say that if this crime took place in early September as the report indicates and it was as dark as the pictures indicate then it was most likely getting close to closing time. In my 27 years plus in retail I feel safe in assuming employees were more concerned with recovering the store from the activity earlier in the day. Clothing racks needed to be sized and straightened, garments on tables folded and placed back where they were supposed to go. I have no idea how many workers would have been in the store but if I had to take a stab at it I would guess anywhere from 3 – 5 people were working, a manager, a cashier, and a couple of salesfloor associates. There seems to have been a breakdown in priorities or training for employees on how to stop shoplifting needs to be reviewed. It does seem from my searching the internet that the stores do employ store level Loss Prevention Associates but I could not determine if every store has them or if they are in the store at all times. I know that in my years as a Loss Prevention Manager for a big box retailer with a Loss Prevention team we did not have the staff to cover the store from open to close. We relied on our store associates to provide exceptional customer service to help deter shoplifters and report suspicious activity in our absence.
Store managers and owners, many of you with smaller stores have to contend with theft issues with no support of a Loss Prevention professional. What do YOUR store employees do to deter crime? Have they been trained on the importance of providing customer service both to improve sales but also to stop shoplifting from taking place? Are you using EAS tags on your merchandise? Congratulations if you are using a Sensormatic security system and tags however, as we see in the case of the $600 clothing caper it does little good if there is no customer service to support it. A balanced approach to theft prevention requires the installation of an anti-theft system and training employees on how they deter criminals by offering help. They must also be trained on recognizing the signs someone intends to steal and steps to intervene appropriately. While awareness of activity at all times of the day or night is important there are indicators that shoplifters give off. Loss Prevention Systems, Inc. provides training that will give you AND your associates the information and tools necessary to stop shoplifting and still get the daily tasks completed that keep a store running.
Small stores are going to have fewer employees at any given time than a national chain store. This makes it more crucial for your employees to be knowledgeable of how criminals operate and how to give service that will stop them. Placing EAS tags on merchandise is a deterrent to criminal activity but effectiveness is only as good as the people who are trained in how they work and how to respond to alarms. Let Loss Prevention Systems, Inc. give you all the information you need on Sensormatic systems and tags and how your employees can be an integral part of your merchandise protection strategy.
Need information on EAS tags? Give us a call at 1.770.426.0547 now.
