Antishoplifting Plan Using Demographics, Not Stereotypes
The location of your business does play a direct role in how you operate. Deliveries may have to be scheduled for certain days and times due to limited access to parking. Your advertising and signage size may be controlled by town ordinances. These are things you are not be able to control. When it comes to making an Antishoplifting action plan for your store, however, you are in complete control. Use your location as a guide, but don’t let your demographics turn into stereotypes.
My particular small retail pharmacy is in a low income area, more downtown than inner city though. There is some foot traffic, but there is very little public transportation available. Our biggest problem is with boosters and professional shoplifters. We have to keep on top of what is popular at the area flea markets in order to make our Antishoplifting efforts work. First of the year, we have to keep a close eye on the diet pills. We limit shelf quantities and tag them with Checkpoint Labels. When Spring gets close we move our focus to the name brand allergy remedies. There has to be plenty on the shelves available to the customers, but they have to be protected. I actually double tag the smaller size boxes, one on the front and one on the bottom. The larger size boxes, 45 count and higher, are locked in Alpha Keepers. Throughout the year we change our plan based on the season and trends.
I was helping out at one of our stores, located in a true inner city setting. There is a great deal of foot traffic, due to a high concentration of public housing nearby. I was there to follow up with a new manager and check on his progress in re-merchandising the store, and his plan to implement some new Antishoplifting measures. While walking the aisles, I saw there were Checkpoint Labels on all of the ethnic haircare products. When I questioned him about this decision, he said they did that because of the large minority population that shopped there. I asked him if items in this section had been frequently stolen. Of course, they had not. Product protection should not be based solely on who lives near your store. When I surveyed his clerks, they said that batteries, razors, and small electronics were the most pilfered items. Those were the most common empty packages found and the items more people attempted to return without receipts.
A great example of really using your demographics to decide what to use Antishoplifting tools on is one of our stores located directly across from a university. This manager knows what she has to do to deter theft. High dollar stomach remedies and other commonly boosted items in my store sit right out on the shelf at her store. Condoms and pregnancy tests, however, are all encased in Alpha Keepers. Cosmetics and even air fresheners have Checkpoint Labels on them. She wants the business of the college students, but she knows what items some of them are more apt to steal. But she is not just blindly putting Spider Wraps on the notebooks and pencils.
Use the right factors in making your Antishoplifting plans, and utilize the tools to protect the right items.
For more information contact us: 1.770.426.0547 or Antishoplifting.net