One design of our small retail pharmacies is referred to as Beauty on the Door because the makeup is merchandised on the perimeter wall straight down the first aisle as you walk in. For those of us that actually work in these locations, they are more like Beauty Out the Door. Cosmetics is our biggest shrink category period, and one of the biggest problems for many retailers, whether they are big boxes or small independents. When we identify a new product that we know is likely to be targeted, we start looking through our Anti-Shoplifting options for the right Checkpoint Label. Lipsticks, eyeliners, mascaras, and foundations are generally high retail items and unfortunately fit right into pockets and purses, easily and completely concealed.
Some labels are too big for cosmetics, and extend over the edges of the products. This can be a problem when stocking them into their fixture, or cause them to stick to one another. The other issue is they will probably just get removed by the shoplifter. You need labels that will cover the item’s available surface, conform to the round bottles and even the occasional square lipstick tubes if you want to increase your Anti-Shoplifting successes.
When it comes to stealing makeup, I have seen a wide range of creative methods to get it out the door. There were the two women in bright neon shirts that came in and walked down the aisle grabbing as much as they could and throwing everything into these huge bags. They were out the door in less than six minutes at this store, and made off with over $4,000 in product the first time they hit. The second time, they did the same thing and got about that much again. As you can probably guess, that store did not make their shrink budget for that year. They were thankfully caught about six months later.
Mostly at my store, we deal with petty theft. We have a lot of foot traffic and we are in an inner city type store. Day after day, men and women of all ages steal a variety of items from our cosmetics sections. Sometimes it is for personal use, and other times it is to try and return the item for a refund. The sad thing is these add up as well, and the more times they come in and pocket our inventory and get away with it, the more it eats into our bottom line. I caught a woman just last week with about $40 worth of foundations and eye shadows stuffed into her purse. Sadly, until that day, she was a regular customer and she has probably been ripping us off for years.
There are some Anti-Shoplifting methods that we are looking into, and they revolve around the right Checkpoint Labels. As I mentioned before, the right size label used for product protection can mean the difference in deterring the theft, catching the thief, or just losing these high dollar items to small time and professional thieves. There are small round labels that will easily wrap around and stick perfectly to odd size items. There are also clear labels that are put on over the UPC of the product, and not easily detected by a shoplifter. Those are just two examples you could employ to help stop the flow of unpaid cosmetics going out the door.
For more information please contact us at: Antishoplifting.net or call 1.770.426.0547