Alpha Ink Tags; Remove The Reward And Reduce The Risk
To prevent shoplifting retail operators, must see the full scope of why shoplifting occurs. This quest to understand, to know, why a problem exists is the only path to truly ending a problem. We cannot afford to invest in programs and expend energy targeting issues we cannot impact or ones that are not the real problem. We live in a system where the risks and costs of being caught stealing carries little in the way of real consequence and the potential rewards of theft far outweigh what little impact the system does have. In comes the Alpha Ink Tag and with it a measure of control for the retailer to shift the risk/reward dynamic.
How can an MPS device like an Alpha Ink Tag impact an issue as broad as this? How can the Alpha Ink Tag do anything beyond a normal clothing tag to prevent shoplifting? It does it by targeting the reward side of the equation. It hits the shoplifter in the one are that the system cannot, right in the pocket.
Those who steal for financial reasons are playing the long game, betting on an unstable enterprise with the full knowledge that at some point they will lose. It’s true, everyone gets caught eventually but they don’t view this in the same way those of us on the right side of the law do. For these shoplifters being caught is a cost of doing business. A cost they don’t care about paying, so long as they have profited enough to cover the expense.
Sadly, this mindset is the same one that good business people use. If every fourth project is a potential failure but the ones before it succeeded and the next one could be a win you roll the dice. Even if you fail you have already paid for that loss with your success. Shoplifting is the same dynamic. Every win creates a cushion that makes taking a loss an acceptable outcome. To prevent shoplifting, we need to hit the thieves in the same place they hit us, the pocketbook.
The Alpha device does just that. The removal of these tags causes a release of ink that ruins the clothing they are attached to. Once the garment is ruined it is worthless to the thief. They took the risk and you ensured that they get no reward. With one single device, you not only work to prevent shoplifting but also make their business model ineffective.
With this single device, you will have targeted both the symptom and the source of the problem. If a shoplifter needs to put themselves at risk of detection by targeting merchandise which you have protected in your store they will think twice. If, after this, they proceed only to have the Alpha Ink Tag destroy their ill-gotten gains, reducing its value to zero, they will quickly find you a poor investment of their time.
Trying to prevent shoplifting will always be a task that is ever changing. Motives and methods are ever evolving. The tools we have combat the thieves, the way we use those tools and our mindset regarding the issue must also change. The Alpha Ink Tag is a single device that covers multiple aspects of the problem while remaining a practical solution. There will always be a need, always be greed and we have to accept that. What we do not have to do is idly sit by while the system allows for the rewards of theft to outweigh the risk. We can’t fix the system but we can tip the scales back in our favor. Protect your merchandise and remove the reward and reduce your risk.
Need information on Alpha Ink Tags? Give us a call at 1.770.426.0547 now