Alpha 3 Alarm Cables Won’t Damage Product, Will Repair Profits
If you are a retailer of a small, medium or even large sized company and you are looking for merchandise protection to prevent shoplifting, chances are, you are or have been victim of major theft. According to the National Retail Federation, more than 50% of retailers surveyed state that they have been victim to Organized Retail Crime, or ORC. I’ve been around in Loss Prevention long enough to know that with certain seasons, comes certain merchandise that is targeted by shoplifters. The key to preventing such major thefts lies in your merchandise protection and that device’s ability to prevent shoplifting. During the winter months and Holiday Season, criminals like to target expensive coats, jackets and other cold weather clothing. With the merchandise being high value, merchants are tasked with finding a protection solution that will not damage items, while keeping their merchandising standards at the highest level. Enter Alpha 3 Alarm cables.
The Alpha 3 Alarm cable is a merchandise protection device that is fitted on clothing such as jackets, hooded sweatshirts and coats through a cable. Attached to this cable is an audible alarm that not only activates EAS towers to alarm, but will also alarm if the device is cut or otherwise removed without the Alpha Key by a store associate. The sound of the alarm is enough to make even the toughest shoplifter cringe, dropping the merchandise and making a mad dash out the door empty handed. The cable can be affixed to merchandise in a manner where honest customers are still able to try on the clothing. This is important because lost sales have been attributed to customers not being able to try on merchandise, or because they feel as if they are being treated as a thief with other devices that are used to prevent shoplifting.
In addition to affixing the cables, retailers can get very creative in the applications of the Alpha 3 Alarm cables. I have seen merchants use the cables to secure expensive handbags, wallets and various other merchandise to fixtures. With varying length, the cables still make it possible for customers to shop the items, but prevent the thieves from running off with all your stock. The cables are designed to be able to be put on merchandise at the time of back-room processing, and it takes minimal time to complete. The minimal time a store may put into payroll will be paid back ten-fold by the amount of money the company saves in preventing losses on merchandise that would otherwise be unprotected. In more than twelve years of Retail Loss Prevention, I have never seen a shoplifter be able to remove an Alpha 3 Alarm cable without causing the alarm to sound. The product is extremely durable, and no matter the method whether it be cutting the cable, smashing the alarm itself or pulling it apart- the alarm always sounds. Since this device has been around for a fairly long period of time, habitual shoplifters who have been defeated by them before know to stay away from them.
In one particular company that I worked for, I was working Loss Prevention and the store had no camera system to operate off of. I was walking the floor when all of a sudden I heard the screech of the alarm cable. In a matter of seconds I was able to pin-point where the alarm was coming from, only to find the shocked shoplifter attempting to stash the alarm in the shelving and walk away. The shoplifter still attempted to exit the store with unpaid merchandise in hand, as he did not spot me watching him stash the cable. A successful apprehension of the shoplifter resulted, but I do not have myself or my skills to thank. I truly relied on the other “eyes” in the building- the Alpha 3 Alarm Cable.
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