Ad”dressing” The Problem Of Clothing Theft With Sensormatic Tags
I don’t want to appear to be dressing you down but if you aren’t using clothing security tags on your merchandise I feel compelled to ask why not? Is it the idea that an anti-theft system would cost too much? Do you believe it is going to cost you the shirt on your back? You might change your mind when you learn about a story I just read from fox43.com, March 23, 2019, “Police recover $100K in stolen merchandise, $40k hidden behind baby crib” by CNN Wire. What was so special about this story? For one thing according to the report, “…over 400 pair of sunglasses stored in display and individual cases valued at approximately $37,000” were recovered. This was on top of clothing police found amounting to, “…over $100,000 worth of stolen merchandise from Lulumon, Victoria Secret, Zumiez, Abercrombie and Fitch, Ralph Lauren – Polo, Hollister, The Disney Store, Tommy Hilfiger, Calvin Klein, Ugg, Nike, Adidas, Champion and Sun Glass Hut.” Those numbers are distressing to someone like me who has been involved in Retail Loss Prevention. I am concerned for the victims of this particular activity but I am even more concerned for the small and medium store owners. The national chains have resources they can rely on to address theft and some use Sensormatic tags on clothing and clothing accessories such as sunglasses.
It may have crossed your mind that many of these national chain stores are already using clothing security tags of one type or another. This can prompt the question, “What is the point of using tags at all?” There are a couple of answers to the question. First, in many of these chains not everything in the store is protected with clothing security tags. These businesses focus tagging programs on high theft or their highest price point merchandise. That means shoplifters can still steal the other untagged merchandise and get away with it. I would also suggest that the quality of training received by store associates in responding to alarms caused by Sensormatic tags is probably minimal if any training has taken place. I would go so far as to say there is a good chance that anti-theft equipment is not tested on a daily or even a weekly basis. Faulty equipment can lead to increased theft and professional shoplifters know how to watch to see if alarms are being set off. National chain stores do not necessarily have in-house Loss Prevention Officers so there is no one regularly auditing tagging programs. A District Loss Prevention Manager may conduct periodic audits but again without regular oversight a tagging program often falls to the bottom of store priority lists.
For small or independent store owners the use of Sensormatic tags and equipment can have a big impact on theft reduction. YOU make the decision on what will be tagged, how it will be audited and you ensure your employees are properly trained on alarm response. You may even train them on how they can deter and prevent shoplifting. If you believe you and your management team need training before you train your staff that is available from Loss Prevention Systems, Inc. (LPSI). If you don’t have an anti-theft system they can help you with the purchase of a system and can even demonstrate how affordable it can be with their free ROI Calculator.
The report told about clothes AND sunglasses being found by police. Sensormatic clothing security tags come in a variety of styles and designs to fit the needs of your particular store. These may include tags with dye packs, small SuperClamp tags or even the powerful Ultra-Gator tag. They also offer the Eyelet hard tag that can protect designer glasses or sunglasses when attached with a cable tie or lanyard.
There are no guarantees in life and the same can be said about retail theft. There is a good chance it is going to happen to your store at some point. You may not be able to stop all of it but you also don’t need to be the victim of an organized crime group stealing thousands of dollars in merchandise. Sensormatic tags and systems are an affordable way to protect your business and not be the subject in one of my articles.
For more information about Sensormatic tags contact us or call 1.770.426.0547.