Let’s take a look at how different a night can be at a nightclub that offers bottle service and one that does not. First, we’ll look at the one that does not offer this VIP treatment. Your patrons arrive for the night and they all stand outside waiting in line to get in. This is not necessarily a bad thing, but if you have a group there for a special occasion, they would probably like you to “dress up the presentation” a little for them. Well, after that wait, they all follow the cattle line, get their identifications checked and hopefully find seats. If it’s cold or rainy outside, they’ll likely want a place to put their things down; nobody wants to carry their things all night. Then right before the entertainment starts, they all have to fight the crowd at the bar. They have to get noticed by a bartender, order their drinks, and then wait and hope they get the right thing. It’s a battle all night just to have a good time, and it’s not the way to get repeat business. In the bar and nightclub scene, there’s so much competition, your business has to have a way to stand out and get noticed.
That’s why offering bottle service can set your establishment apart from the others. Imagine this scenario and just relish in the differences of the experience. You still have the general admission line; that won’t go away. In fact you need those people to fill your other tables and dance floor. But when you have people that have paid ahead of time for bottle service, they have their own entrance, or they just get to come in without waiting. When they get inside, they are shown to their private table or booth where they have a guaranteed seat and space to put their things down. They usually have already made these reservations, so you have their selections ready. In order to use the VIP area, they must agree to purchase whole bottles of top shelf spirits. There is generally a two to three bottle minimum, depending on the number of people in the party. These bottles cost the party-goers about $350 each, on average. They are also provided their choice of mixers, condiments and ice. Plus they are assigned a private waitress for their evening. This is how people want to celebrate a special evening. Promotions, parties, and birthdays are the biggest reasons people want to come out and drink with a group of friends. They’ll be more likely to bring their group to your nightclub if you offer bottle service.
The whole point is to provide a great, high end, experience for your guests. Your staff will love it too because the price of bottle service includes the gratuity, so that gets prepaid and they don’t have to worry about getting shafted and short changed by a big party. If you decide to take a look into offering bottle services, here are some additional tips to make it work smoothly. First, invest in bottle locks. You can’t have your guests pouring their own drinks over there, so keeping them secured while they are out on the table is paramount. Then equip your waitresses and servers with EASy bottle. This is a special key that quickly opens the bottle locks, and is on a retractable cord so the waitress is always in control. Bottle service, along with these tools, turns a nice night out into an experience they won’t soon forget.
For more information of Bottle Service, contact us or call: 1.770.426.0547