I remember my time as a Loss Prevention Manager when I had to go through log sheets to decipher electronic article surveillance alarm events. What a headache that could be. Employees were supposed to write down dates, times and what set off the alarm towers. For example, if a security label had not been properly deactivated and the alarm sounded the responding employee was supposed to write that information down for Loss Prevention. My job was to see if there was a training problem, an equipment failure a label issue or perhaps even a recovery from a shoplifter. We all know that despite our best efforts rarely does anything happen exactly the way we want it to happen. In this case alarm testing wasn’t always recorded, alarm activity was not always noted or alarms were not notated properly. It was difficult to get actionable data from the information collected when it was inconsistent. When I would make a fuss about it to the front end manager he/she would address the situation. The employees would get back on the program briefly and the logs would be useful again for a period of time. It was an important part of my job to know when Sensormatic labels were setting off the alarm towers and when. When done correctly I could review corresponding video to see who caused the alarm and if the responder thoroughly tried to resolve the problem. This was useful for training and efforts to stop shoplifting.
A lot has improved in Retail Loss Prevention since my days as a Loss Prevention Manager. Electronic article surveillance towers have become more advanced, Sensormatic labels have gotten much smaller and hard tags and wraps are continually evolving. In fact the use of Sesnormatic systems has expanded far beyond the reduction of theft they now are used to drive sales. Adding a customer counting device to a pedestal can enable a retail owner to understand shopper traffic patterns. That knowledge can be used to adjust work schedules to better serve clients. It can also help determine if a new product or display is having an impact on sales. Some pedestals have the ability to have signage added to them. Advertising as we all know can directly drive customer shopping habits and it is free marketing space. With all of these advances the necessity of paper record keeping has also become obsolete. Logs can still be used but they don’t have to be, electronic article surveillance has come that far in recent years.
Now retail owners have the ability to use Sensormatic’s Shrink Management as a Service cloud based electronic article surveillance management system. This system enables retail managers to see reporting that includes retail traffic, electronic article surveillance alarm activity by date, and the alarm rate. Other information that can aid in controlling shortage is metal foil detection, jammer detections and potential dollar losses due to theft. By reviewing this data you can see the potential theft activity that is taking place and take steps to prevent it. Think about it if alarms are trending to be more frequent on a given day of the week according to reporting managers can position a “greeter” at the front doors. This person can be right at the doors ready to respond to pedestal alarms. The presence of this employee will also be a deterrent to someone who enters with the intention of trying to shoplift and changes their mind when they see a greeter. Couple the reports with a Sensormatic Synergy camera and owners/managers can capture pictures and video of alarm events and the suspects causing those alarms. And one other thing to keep in mind about your greeter they may be a deterrent to theft but the right person can also be an ambassador for your store. They can provide directions, store information and greet customers which gives a personal touch shoppers desire.
Sensormatic labels and systems have made incredible progress over the years. The effectiveness in deterring and preventing crime has improved as the equipment has evolved. The multi-functionality of these systems has made them even more attractive to shop owners. Managing the systems through cloud based services makes sure reporting is accurate and easy to access. When you think about it there is nothing to lose by investing in a Sensormatic system so my question to you is, why aren’t you picking up your phone to get your own system now?
Get more information on electronic article surveillance, contact us or call 1.770.426.0547 today.
