Retail traffic counting – 3 WC Blog 719
Door Counting Sensor -4
Score Big When You Use A Customer Counting Device – Part 2
Since you are here I am hopeful that you are interested in more information on how retail traffic counting can help build your sales as we started to explore in Part 1 of this series. For those who have missed Part 1, please continue reading because you can benefit too (and you can go back later and read part 1). In Part 1 we talked about how Bill Bregar the founder of Loss Prevention Systems, Inc. sees a missed opportunity for sales when store owners and managers focus attention on transaction totals. There are customers who are invisible to them, the people who walked in but never bought anything so they don’t show up on the receipt tapes. Invisible customers equate to lost sales but Bill found the solution to the problem. Install a Sensormatic door counting sensor. Stores already equipped with a Sensormatic electronic article surveillance system may be able to have an existing system fitted with a sensor. When managers start to see that there are people in the store not making purchases they can begin to look for methods to capture those missed opportunities.
Before we turn to methods for capturing missed sales and using the data retrieved from a retail traffic counting system I want to talk about why the electronic article surveillance piece of this equation is so important. You do have people entering the store not being accounted for on a point of sale receipt tape but they are also not leaving empty-handed. These are shoplifters and employees who are stealing merchandise and causing you shortage. In fact if left unchecked they could be costing you 2% or even more in lost merchandise. An electronic article surveillance system can cut that shrinkage by half and can produce results almost immediately once installed. Purchase an electronic article surveillance system with a door counting sensor installed in it and you can kill two birds with one stone. Loss Prevention Systems, Inc. can help you with a Sensormatic system and if cost is a concern they can help with financing. You can also try their Free ROI Calculator to see how fast a system can pay for itself over time. I mention this because I don’t want people to focus on a system purchase and overlook all of the advantages a system can provide your business because of a misconception they cannot afford a Sensormatic system.
As mentioned the missed opportunities for sales can be corrected with the installation of a door counting sensor let’s examine how that can be accomplished.
• A sensor can provide data that includes the time of the day when shoppers are entering a store. Managers can begin to see trends based on the day of the week and the hours customers are coming in. Scheduling of employees can be focused on those particular hours to put more workers on the sales floor. More employees focused on helping customers translate to more sales.
• Just as you can focus scheduling based on foot traffic to add sales floor coverage, the same information can help to improve cashier scheduling as well. It is not uncommon for shoppers to leave without making a purchase if they perceive a wait time in line will be too long (I’ve done it myself). Having enough cashiers to improve checkout wait times will increase your overall sales.
• Effective ad campaigns are those that draw in more customers. How do you know if you are spending money on the right advertising platforms? I would argue that knowing how many people are already visiting your establishment and then monitoring the numbers after the initiation of the campaign would be the best way to do so. Rather than basing your determination on point of sale information which can fluctuate traffic counters give hard numbers. If you find you are not seeing increases in customer traffic after a reasonable time you can change your strategy and spend your money on another format.
• Finally, though it may not seem like it is related to increasing sales it does help in the long term. Adding a retail traffic counting sensor and staffing the salesfloor as I mentioned will deter shoplifting. The improved customer service (along with the Sensormatic towers and tags) will prevent theft which improves your merchandise in-stocks. In turn merchandise is now available to the paying customers.
Missed sales opportunities are often unseen. Install a door counting sensor and you can begin to see a whole group of customers you did not know existed. Meet THEIR needs and watch your sales truly take off.
Retail traffic counting is important and we can help you with it. Call 1.770.426.0547 and let’s talk.
Since you are here I am hopeful that you are interested in more information on how retail traffic counting can help build your sales as we started to explore in Part 1 of this series. For those who have missed Part 1, please continue reading because you can benefit too (and you can go back later and read part 1). In Part 1 we talked about how Bill Bregar the founder of Loss Prevention Systems, Inc. sees a missed opportunity for sales when store owners and managers focus attention on transaction totals. There are customers who are invisible to them, the people who walked in but never bought anything so they don’t show up on the receipt tapes. Invisible customers equate to lost sales but Bill found the solution to the problem. Install a Sensormatic door counting sensor. Stores already equipped with a Sensormatic electronic article surveillance system may be able to have an existing system fitted with a sensor. When managers start to see that there are people in the store not making purchases they can begin to look for methods to capture those missed opportunities.
Before we turn to methods for capturing missed sales and using the data retrieved from a retail traffic counting system I want to talk about why the electronic article surveillance piece of this equation is so important. You do have people entering the store not being accounted for on a point of sale receipt tape but they are also not leaving empty-handed. These are shoplifters and employees who are stealing merchandise and causing you shortage. In fact if left unchecked they could be costing you 2% or even more in lost merchandise. An electronic article surveillance system can cut that shrinkage by half and can produce results almost immediately once installed. Purchase an electronic article surveillance system with a door counting sensor installed in it and you can kill two birds with one stone. Loss Prevention Systems, Inc. can help you with a Sensormatic system and if cost is a concern they can help with financing. You can also try their Free ROI Calculator to see how fast a system can pay for itself over time. I mention this because I don’t want people to focus on a system purchase and overlook all of the advantages a system can provide your business because of a misconception they cannot afford a Sensormatic system.
As mentioned the missed opportunities for sales can be corrected with the installation of a door counting sensor let’s examine how that can be accomplished.
• A sensor can provide data that includes the time of the day when shoppers are entering a store. Managers can begin to see trends based on the day of the week and the hours customers are coming in. Scheduling of employees can be focused on those particular hours to put more workers on the sales floor. More employees focused on helping customers translate to more sales.
• Just as you can focus scheduling based on foot traffic to add sales floor coverage, the same information can help to improve cashier scheduling as well. It is not uncommon for shoppers to leave without making a purchase if they perceive a wait time in line will be too long (I’ve done it myself). Having enough cashiers to improve checkout wait times will increase your overall sales.
• Effective ad campaigns are those that draw in more customers. How do you know if you are spending money on the right advertising platforms? I would argue that knowing how many people are already visiting your establishment and then monitoring the numbers after the initiation of the campaign would be the best way to do so. Rather than basing your determination on point of sale information which can fluctuate traffic counters give hard numbers. If you find you are not seeing increases in customer traffic after a reasonable time you can change your strategy and spend your money on another format.
• Finally, though it may not seem like it is related to increasing sales it does help in the long term. Adding a retail traffic counting sensor and staffing the salesfloor as I mentioned will deter shoplifting. The improved customer service (along with the Sensormatic towers and tags) will prevent theft which improves your merchandise in-stocks. In turn merchandise is now available to the paying customers.
Missed sales opportunities are often unseen. Install a door counting sensor and you can begin to see a whole group of customers you did not know existed. Meet THEIR needs and watch your sales truly take off.
Retail traffic counting is important and we can help you with it. Call 1.770.426.0547 and let’s talk.
