JM Blog 5 Alpha Hard Tags
Key words KW – Alpha Jewel Lok 5
KW- Retail Anti Theft Devices 4
KW- Prevent shoplifting 4
Alpha Jewel Lok; Prevent the Shoplifting Not The Shopping
If you ask any security professional how best to Prevent shoplifting their off the top answer will be “Lock it Up!” Next you ask what do we lock up? The response to that is simply “Everything.” I have to admit that I shared this viewpoint for the early years of my LP career and still feel this way when I learn of a large scale loss but, as we expand our role within the retail world it is clear that this is not the way forward.
Shopping is and will always be an immersive experience. Shoppers do more than look. They touch, test and ultimately connect with a product. This is even more so when the prospective sale is a substantial purchase. As a retailer what are you to do? The consumer wants this level of interaction with your merchandise but the high ticket price means high risk. If you locked everything up behind glass or used standard Retail Anti Theft Devices you may guarantee your merchandise stays on the shelf, but at the cost of it staying on your shelf.
Top line sales are what we are all after so, a balance must be struck between security and accessibility. It is in this area that the Alpha Jewel Lok shines. Small, elegant and functional the Alpha Jewel Lok allows for high ticket items, like jewelry and watches, to be safe and to be accessible. At a size smaller than your thumb, the device uses a small hook and latch to lock onto your merchandise. The hook is small enough to fit into the gaps on a watchband or easily around a ring. The beauty is that the device’s size allows for a customer to wear and experience the protected merchandise without it going unprotected.
From my experience with the Alpha Jewel Lok vs other Retail Anti Theft Devices, specifically to Prevent shoplifting of high ticket jewelry, there is no better solution. I use them for mid-priced items, allowing me to have them presented for customers to touch, while not being forced to have an associate standing over them at all times. Customer wins, LP wins and Sales win. I have even begun to consider these as a second line of defense for items in the display case. Let me explain why.
I recently dealt with $12,000 in theft at my store’s jewelry counter. A new associate was the victim of the classic switch scam. She provided a nice couple with a pair of rings to look at and as soon as they could distract her they made their move. In an instant my $6000 rings became two pieces of costume jewelry. Huge shrink impact, very hard to spot or stop unless, there had been a second line of defense. What if I placed an Alpha Jewel Lok onto my High ticket jewelry or had the associate do it as part of the display process? .
Without ruining the ring’s presentation or harming the customer’s experience this one small Retail Anti Theft Device could have saved me $12,000. The swap scam wouldn’t have been possible. The thieves couldn’t remove it without being noticed. If they went for the swap anyway the rings they swapped in would have been instantly flagged for not having the devices. Once they tried to leave the alarm would have greeted them at the door along with LP a moment later. No matter what form the end result took our goal to Prevent shoplifting would have been achieved.
Thieves, scammers and shoplifters are a clever bunch and we must be open in our thought processes and creative in our approach to security. We need to stay ahead of them while still providing an experience for our customers that leads to quality sales. With options like the Alpha Jewel Lok as well as dozens of other Retail Anti Theft Devices available we have the tools to increase profits, Prevent shoplifting and never let risk ruin the sale.
Need information on the Alpha Jewel Lok? Give us a call at 1.770.426.0547 now
If you ask any security professional how best to Prevent shoplifting their off the top answer will be “Lock it Up!” Next you ask what do we lock up? The response to that is simply “Everything.” I have to admit that I shared this viewpoint for the early years of my LP career and still feel this way when I learn of a large scale loss but, as we expand our role within the retail world it is clear that this is not the way forward.
Shopping is and will always be an immersive experience. Shoppers do more than look. They touch, test and ultimately connect with a product. This is even more so when the prospective sale is a substantial purchase. As a retailer what are you to do? The consumer wants this level of interaction with your merchandise but the high ticket price means high risk. If you locked everything up behind glass or used standard Retail Anti Theft Devices you may guarantee your merchandise stays on the shelf, but at the cost of it staying on your shelf.
Top line sales are what we are all after so, a balance must be struck between security and accessibility. It is in this area that the Alpha Jewel Lok shines. Small, elegant and functional the Alpha Jewel Lok allows for high ticket items, like jewelry and watches, to be safe and to be accessible. At a size smaller than your thumb, the device uses a small hook and latch to lock onto your merchandise. The hook is small enough to fit into the gaps on a watchband or easily around a ring. The beauty is that the device’s size allows for a customer to wear and experience the protected merchandise without it going unprotected.
From my experience with the Alpha Jewel Lok vs other Retail Anti Theft Devices, specifically to Prevent shoplifting of high ticket jewelry, there is no better solution. I use them for mid-priced items, allowing me to have them presented for customers to touch, while not being forced to have an associate standing over them at all times. Customer wins, LP wins and Sales win. I have even begun to consider these as a second line of defense for items in the display case. Let me explain why.
I recently dealt with $12,000 in theft at my store’s jewelry counter. A new associate was the victim of the classic switch scam. She provided a nice couple with a pair of rings to look at and as soon as they could distract her they made their move. In an instant my $6000 rings became two pieces of costume jewelry. Huge shrink impact, very hard to spot or stop unless, there had been a second line of defense. What if I placed an Alpha Jewel Lok onto my High ticket jewelry or had the associate do it as part of the display process?
Without ruining the ring’s presentation or harming the customer’s experience this one small Retail Anti Theft Device could have saved me $12,000. The swap scam wouldn’t have been possible. The thieves couldn’t remove it without being noticed. If they went for the swap anyway the rings they swapped in would have been instantly flagged for not having the devices. Once they tried to leave the alarm would have greeted them at the door along with LP a moment later. No matter what form the end result took our goal to Prevent shoplifting would have been achieved.
Thieves, scammers and shoplifters are a clever bunch and we must be open in our thought processes and creative in our approach to security. We need to stay ahead of them; while still providing an experience for our customers that leads to quality sales. With options like the Alpha Jewel Lok as well as dozens of other Retail Anti Theft Devices available we have the tools to increase profits, Prevent shoplifting and never let risk ruin the sale.
Need information on the Alpha Jewel Lok? Give us a call at 1.770.426.0547 now
