Retail A Dangerous Place To Work? Balancing Clothing Security and Safety

How do we balance clothing security and keeping our associates and ourselves safe from harm. We know that if we do nothing to combat shoplifting that we will soon be out of business. Shoplifters are like anyone else, they talk. And talk they do, to other shoplifters. They compare stories, techniques and where the best places to steal are. We have to combat shoplifters or your store will end up on the shoplifters’ short list. Clothing security and the security of any other type of merchandise is really quite simple. That is the easy part! If you want help with that reach out to us. We can fix it.

 

But when is enough, enough? There are shoplifters out there that are ready to take it to the next level and hurt someone in order to get away. The reasons are many, i.e. drugs, desperation, greed, debt or just that they “want it”. When I conduct my live Stop Shoplifting seminars either in person or via webinar I always tell a story. Many years ago a shoplifter stole an item from a store in a mall. That was not in dispute. The item was not just petty it was around $500+, a felony. He was seen by store management and ran. This was a store in a mall on the second level. As he was running to escape, he collided with a woman holding an infant. The infant flew out of her arms and went over the railing and was killed on impact on the planter below.

 

The shoplifter was caught and prosecuted for not only felony theft but for the infant’s death. That was on the criminal court side. He stole the merchandise, ran, and caused the death of the infant. We do not even need to go into the civil suits that were filed. You can imagine who was sued, everyone including the retailer and employees.

 

But now put yourself into the place of the manager who chased him. How would you feel? You might say to yourself that you were simply pursuing a thief that caused the death. It’s not my fault. Or, is it? If you did not chase the shoplifter to begin with, it would have never happened. These are the things that you will have to wrestle with, for the rest of your life. I have been a Law Enforcement Officer in both the civilian and military worlds. I have faced more life and death situations, both my life and others, than I care to remember. There have been many thousands of times that I have asked myself if I could have done something different.

 

So, all of this happened due of $500. It was simply NOT WORTH IT! In fact I want you to look at your shoplifting problem from a completely different angle. If you have an incident where you have to chase a shoplifter occurs and your training to stop shoplifting and procedures broke down or failed. In that case you need to go back and refine your program to stop shoplifting, not be chasing shoplifters through the parking lot. When reading this in the comfortable environment you are in right now it may sound like good justice that the shoplifter himself runs out into traffic and gets hit by a car. But the potential for innocent casualties from that could be too horrible to consider.

 

When a loss occurs reverse engineer it. Where were the break downs? Was your staff paying attention? Were they even trained in what to look for? Do you have adequate Sensormatic Security Systems in place? Are those Sensormatic Security Systems working correctly? Do you have the correct Sensormatic clothing security tags? Are those clothing security tags placed correctly? Are the clothing security tags using the correct pin? Does your staff (and you) know how to PROPERLY react to a Sensormatic Security System alarm? Is your store’s merchandise arranged and displayed correctly or is it customer AND shoplifter friendly? Are small, high dollar, popular items on an end cap in the back of the store? Are you relying on a CCTV system to discourage shoplifters? Shoplifters do not care if you have cameras or not.

 

Look at it this way. After thirty-five years in Loss Prevention I have found that there are only two ways to prevent shoplifting and they both must be done together. Staff training to PREVENT or stop shoplifting and a Sensormatic Security System. Other brands are fine also but retail theft prevention with Sensormatic systems tend to protect the widest range of products. Retail theft prevention needs to be a constant, consistent effort on your part. And retail theft prevention must involve your trained staff. Without them you can have the best Sensormatic systems installed and you will still have shoplifting problems. Loss Prevention Systems will train you and your staff on how to avoid confrontations and discourage shoplifters while delighting your good customers.

 

So if you are ready to stop shoplifting once and for all, contact us or call us toll free at 1-770-426-0547 and let us attack your shoplifting problems together.

 

Retail A Dangerous Place To Work? Balancing Clothing Security and Safety

 

11 WAB Blog
Retail A Dangerous Place To Work? Balancing Clothing Security and Safety
How do we balance clothing security and keeping our associates and ourselves safe from harm. We know that if we do nothing to combat shoplifting that we will soon be out of business. Shoplifters are like anyone else, they talk. And talk they do, to other shoplifters. They compare stories, techniques and where the best places to steal are. We have to combat shoplifters or your store will end up on the shoplifters’ short list. Clothing security and the security of any other type of merchandise is really quite simple. That is the easy part! If you want help with that reach out to us. We can fix it.
But when is enough, enough? There are shoplifters out there that are ready to take it to the next level and hurt someone in order to get away. The reasons are many, i.e. drugs, desperation, greed, debt or just that they “want it”. When I conduct my live Stop Shoplifting seminars either in person or via webinar I always tell a story. Many years ago a shoplifter stole an item from a store in a mall. That was not in dispute. The item was not just petty it was around $500+, a felony. He was seen by store management and ran. This was a store in a mall on the second level. As he was running to escape, he collided with a woman holding an infant. The infant flew out of her arms and went over the railing and was killed on impact on the planter below.
The shoplifter was caught and prosecuted for not only felony theft but for the infant’s death. That was on the criminal court side. He stole the merchandise, ran, and caused the death of the infant. We do not even need to go into the civil suits that were filed. You can imagine who was sued, everyone including the retailer and employees. 
But now put yourself into the place of the manager who chased him. How would you feel? You might say to yourself that you were simply pursuing a thief that caused the death. It’s not my fault. Or, is it? If you did not chase the shoplifter to begin with, it would have never happened. These are the things that you will have to wrestle with, for the rest of your life. I have been a Law Enforcement Officer in both the civilian and military worlds. I have faced more life and death situations, both my life and others, than I care to remember. There have been many thousands of times that I have asked myself if I could have done something different.
So, all of this happened due of $500. It was simply NOT WORTH IT! In fact I want you to look at your shoplifting problem from a completely different angle. If you have an incident where you have to chase a shoplifter occurs and your training to stop shoplifting and procedures broke down or failed. In that case you need to go back and refine your program to stop shoplifting, not be chasing shoplifters through the parking lot. When reading this in the comfortable environment you are in right now it may sound like good justice that the shoplifter himself runs out into traffic and gets hit by a car. But the potential for innocent casualties from that could be too horrible to consider.
When a loss occurs reverse engineer it. Where were the break downs? Was your staff paying attention? Were they even trained in what to look for? Do you have adequate Sensormatic Security Systems in place? Are those Sensormatic Security Systems working correctly? Do you have the correct Sensormatic clothing security tags? Are those clothing security tags placed correctly? Are the clothing security tags using the correct pin? Does your staff (and you) know how to PROPERLY react to a Sensormatic Security System alarm? Is your store’s merchandise arranged and displayed correctly or is it customer AND shoplifter friendly? Are small, high dollar, popular items on an end cap in the back of the store? Are you relying on a CCTV system to discourage shoplifters? Shoplifters do not care if you have cameras or not. 
Look at it this way. After thirty-five years in Loss Prevention I have found that there are only two ways to prevent shoplifting and they both must be done together. Staff training to PREVENT or stop shoplifting and a Sensormatic Security System. Other brands are fine also but retail theft prevention with Sensormatic systems tend to protect the widest range of products. Retail theft prevention needs to be a constant, consistent effort on your part. And retail theft prevention must involve your trained staff. Without them you can have the best Sensormatic systems installed and you will still have shoplifting problems. Loss Prevention Systems will train you and your staff on how to avoid confrontations and discourage shoplifters while delighting your good customers.
So if you are ready to stop shoplifting once and for all, contact us or call us toll free at 1-770-426-0547 and let us attack your shoplifting problems together. 

How do we balance clothing security and keeping our associates and ourselves safe from harm. We know that if we do nothing to combat shoplifting that we will soon be out of business. Shoplifters are like anyone else, they talk. And talk they do, to other shoplifters. They compare stories, techniques and where the best places to steal are. We have to combat shoplifters or your store will end up on the shoplifters’ short list. Clothing security and the security of any other type of merchandise is really quite simple. That is the easy part! If you want help with that reach out to us. We can fix it.

 

But when is enough, enough? There are shoplifters out there that are ready to take it to the next level and hurt someone in order to get away. The reasons are many, i.e. drugs, desperation, greed, debt or just that they “want it”. When I conduct my live Stop Shoplifting seminars either in person or via webinar I always tell a story. Many years ago a shoplifter stole an item from a store in a mall. That was not in dispute. The item was not just petty it was around $500+, a felony. He was seen by store management and ran. This was a store in a mall on the second level. As he was running to escape, he collided with a woman holding an infant. The infant flew out of her arms and went over the railing and was killed on impact on the planter below.

 

The shoplifter was caught and prosecuted for not only felony theft but for the infant’s death. That was on the criminal court side. He stole the merchandise, ran, and caused the death of the infant. We do not even need to go into the civil suits that were filed. You can imagine who was sued, everyone including the retailer and employees. 

 

But now put yourself into the place of the manager who chased him. How would you feel? You might say to yourself that you were simply pursuing a thief that caused the death. It’s not my fault. Or, is it? If you did not chase the shoplifter to begin with, it would have never happened. These are the things that you will have to wrestle with, for the rest of your life. I have been a Law Enforcement Officer in both the civilian and military worlds. I have faced more life and death situations, both my life and others, than I care to remember. There have been many thousands of times that I have asked myself if I could have done something different.

 

So, all of this happened due of $500. It was simply NOT WORTH IT! In fact I want you to look at your shoplifting problem from a completely different angle. If you have an incident where you have to chase a shoplifter occurs and your training to stop shoplifting and procedures broke down or failed. In that case you need to go back and refine your program to stop shoplifting, not be chasing shoplifters through the parking lot. When reading this in the comfortable environment you are in right now it may sound like good justice that the shoplifter himself runs out into traffic and gets hit by a car. But the potential for innocent casualties from that could be too horrible to consider.

 

When a loss occurs reverse engineer it. Where were the break downs? Was your staff paying attention? Were they even trained in what to look for? Do you have adequate Sensormatic Security Systems in place? Are those Sensormatic Security Systems working correctly? Do you have the correct Sensormatic clothing security tags? Are those clothing security tags placed correctly? Are the clothing security tags using the correct pin? Does your staff (and you) know how to PROPERLY react to a Sensormatic Security System alarm? Is your store’s merchandise arranged and displayed correctly or is it customer AND shoplifter friendly? Are small, high dollar, popular items on an end cap in the back of the store? Are you relying on a CCTV system to discourage shoplifters? Shoplifters do not care if you have cameras or not. 

 

Look at it this way. After thirty-five years in Loss Prevention I have found that there are only two ways to prevent shoplifting and they both must be done together. Staff training to PREVENT or stop shoplifting and a Sensormatic Security System. Other brands are fine also but retail theft prevention with Sensormatic systems tend to protect the widest range of products. Retail theft prevention needs to be a constant, consistent effort on your part. And retail theft prevention must involve your trained staff. Without them you can have the best Sensormatic systems installed and you will still have shoplifting problems. Loss Prevention Systems will train you and your staff on how to avoid confrontations and discourage shoplifters while delighting your good customers.

 

So if you are ready to stop shoplifting once and for all, contact us or call us toll free at 1-770-426-0547 and let us attack your shoplifting problems together. 

 

 

Advantages Of Using Sensormatic Security Labels Over Other Brands Part 1

 

Sensormatic security label – 4                                                                                   WC Blog 755
Electronic Article Surveillance – 5
Advantages Of Using Sensormatic Security Labels Over Other Brands Part 1
     Are there advantages for stores to use Sensormatic security labels rather than other security labels on the market? I started out in the 1990’s in Loss Prevention and I used the big electronic article surveillance tags to protect clothing. I was pleased when those anti-theft labels got smaller but they were still bigger than the tags I saw competitor retailers using. Some other stores were using small, plastic-looking contraptions. They were adhesive just like our labels but smaller and took up much less room on merchandise. I knew some of the disadvantages of using the labels I was used to using. The size of the labels could cause tagging problems and some materials were causing false alarms at the towers. These were two big disadvantages of the system and labels we had to use. Did the other product offer something that would have been to the advantage of our store?
     Leadership far above me made decisions on how merchandise in our stores would be protected so I had no say in how security was handled. If asked though I would have suggested the labels used by our competitors after I learned more about them. I should be clear, the electronic article surveillance labels we were using were working but there was a better choice on the market we should have explored. Anti-theft labels are an effective deterrent to crime and I would prefer to see stores using something rather than nothing at all. There is a distinct difference in how tags perform. They both work but one is more reliable and one does have performance advantages over the other. After learning more about Sensormatic security labels (and later using them with another retailer) I believe they are the superior tag. They would be my first choice if I was in the position to choose which a store would use.
     One of the problems I encountered with the electronic article surveillance systems I was used to using was that we experienced phantom alarms. False alarms were created by a variety of different items the store sold . Foil gift wrap, tin foil rolls for cooking, coiled cords on power tools and even vacuum cleaners were potential culprits that could cause alarm towers  to alert unnecessarily. You may even have been the victim of one of these false alarm situations yourself. If so, you know how annoying these can be to everyone involved. A customer who has paid for their purchase prepares to exit and the alarm begins blaring causing everyone to stop and stare. It can be uncomfortable and can be embarrassing. I know because it has happened to me. A supervisor responds to the door, which can take time if they are busy with something else and then they have to check the receipt against the merchandise. When they can’t find an obvious cause for an alarm the supervisor has to go through the purchase trying to find the offending item. If the result is due to the type of merchandise there is no way to deactivate an item and the customer has to exit with merchandise that alarms again. There was one point where false electronic article surveillance alarms became such a nuisance I had to place a service call wasting the technician’s time and our money.
     Loss Prevention Systems, Inc. (LPSI) specializes in fighting retail theft and fraud. They understand the impact electronic article surveillance can have on stopping criminal activity. They also know that any system that is installed has to be reliable. Used equipment, unknown branded systems and systems that are prone to false alarms can result in poor employee response to activations. Shoplifters watch to see how workers react and how thorough they are in inspections. They identify stores that are attentive and which exhibit poor training and target the easier prey. LPSI makes a point of recommending the Sensormatic security systems and labels to their clientele. The equipment is reliable and so are the Sensormatic security labels that should be used with them.
     I have used several different name brands of EAS labels in my career and I have a very strong opinion about which I prefer. In Part 2 of this series I will discuss the advantages that come with using Sensormatic security labels over other types of labels. After you have read through the articles, I recommend you visit the LPSI website to find out how you can improve your profit line with a Sensormatic system.
For more information about Sensormatic security labels contact us or call 1.770.426.0547

Are there advantages for stores to use Sensormatic security labels rather than other security labels on the market? I started out in the 1990’s in Loss Prevention and I used the big electronic article surveillance tags to protect clothing. I was pleased when those anti-theft labels got smaller but they were still bigger than the tags I saw competitor retailers using. Some other stores were using small, plastic-looking contraptions. They were adhesive just like our labels but smaller and took up much less room on merchandise. I knew some of the disadvantages of using the labels I was used to using. The size of the labels could cause tagging problems and some materials were causing false alarms at the towers. These were two big disadvantages of the system and labels we had to use. Did the other product offer something that would have been to the advantage of our store?
     

Leadership far above me made decisions on how merchandise in our stores would be protected so I had no say in how security was handled. If asked though I would have suggested the labels used by our competitors after I learned more about them. I should be clear, the electronic article surveillance labels we were using were working but there was a better choice on the market we should have explored. Anti-theft labels are an effective deterrent to crime and I would prefer to see stores using something rather than nothing at all. There is a distinct difference in how tags perform. They both work but one is more reliable and one does have performance advantages over the other. After learning more about Sensormatic security labels (and later using them with another retailer) I believe they are the superior tag. They would be my first choice if I was in the position to choose which a store would use.
     

One of the problems I encountered with the electronic article surveillance systems I was used to using was that we experienced phantom alarms. False alarms were created by a variety of different items the store sold . Foil gift wrap, tin foil rolls for cooking, coiled cords on power tools and even vacuum cleaners were potential culprits that could cause alarm towers  to alert unnecessarily. You may even have been the victim of one of these false alarm situations yourself. If so, you know how annoying these can be to everyone involved. A customer who has paid for their purchase prepares to exit and the alarm begins blaring causing everyone to stop and stare. It can be uncomfortable and can be embarrassing. I know because it has happened to me. A supervisor responds to the door, which can take time if they are busy with something else and then they have to check the receipt against the merchandise. When they can’t find an obvious cause for an alarm the supervisor has to go through the purchase trying to find the offending item. If the result is due to the type of merchandise there is no way to deactivate an item and the customer has to exit with merchandise that alarms again. There was one point where false electronic article surveillance alarms became such a nuisance I had to place a service call wasting the technician’s time and our money.
     

Loss Prevention Systems, Inc. (LPSI) specializes in fighting retail theft and fraud. They understand the impact electronic article surveillance can have on stopping criminal activity. They also know that any system that is installed has to be reliable. Used equipment, unknown branded systems and systems that are prone to false alarms can result in poor employee response to activations. Shoplifters watch to see how workers react and how thorough they are in inspections. They identify stores that are attentive and which exhibit poor training and target the easier prey. LPSI makes a point of recommending the Sensormatic security systems and labels to their clientele. The equipment is reliable and so are the Sensormatic security labels that should be used with them.
     

I have used several different name brands of EAS labels in my career and I have a very strong opinion about which I prefer. In Part 2 of this series I will discuss the advantages that come with using Sensormatic security labels over other types of labels. After you have read through the articles, I recommend you visit the LPSI website to find out how you can improve your profit line with a Sensormatic system.

 

For more information about Sensormatic security labels contact us or call 1.770.426.0547

 

 

Using Customer Counting Systems To Improve Customer Service – Part 1


Retail Traffic Counting – 3                                                                                                              WC Blog 742
Customer Counting Systems -3


Using Customer Counting Systems To Improve Customer Service – Part 1

     Writing about the importance of retail traffic counting to improve sales and also writing about how it can help reduce shortage seem to be incongruent at first glance. How does keeping track of the number of people entering your store have anything to do with efforts to prevent shoplifting or any other criminal activity, i.e. purse snatching, property theft, sexual misconduct and so on? The questions came to my mind as I was preparing to write an article on recent customer service experiences I encountered in recent visits to two different fast food chains. One visit was exceptional and one was the polar opposite. Then I had to consider that I was not only going to explain the tie in between customer counting systems, customer service and  the impact on theft deterrence I was also going to toss in the fast food business to retail store owners and operators. I started to question my own sanity. As I considered the mess I was trying to create it dawned on me, it all DOES relate and it makes the fact that I am comparing restaurants to stores makes no difference. Both are service industries and who is being served? Customers are being served, that is who.

     The two experiences that led me to this topic started when I had gone to a famous burger restaurant. Someone may be arching their brow in curiosity about which chain I am talking about but I am going to refrain. I like the food and this is not my experience at all of their restaurants. This day was busy and the parking lot was full and the line of cars for the drive though was lengthy. I chose to go inside rather than sit idling for too long. I was able to order in just a few minutes but as I stood waiting I watched the activity behind the counter and the customers waiting with me. Cashiers were chatting with customers who had already placed orders while the people trying to bag orders and get the food were harried and looked anxious. The manager was yelling at cooks and employees asking where orders were and trying to give directions but she seemed to be barely in control, bagging orders herself and barking at staff. On top of this some customers who, like me, were waiting for their food were frazzled. Some customers who ordered after us received their food before us. When I did get to the car with my food I checked the bag before driving off and found I had been shorted a burger. This was a very unpleasant customer service experience. It was clear to me that no planning went into staffing for the day and perhaps retail traffic counting COULD have been a useful tool for this business. I also saw that management as being a part of the problem not managing but rather reacting to situations and not in control.

     Now this was the poor example of customer service and I don’t like to dwell on negatives. I would prefer to help a business correct a problem and improve the customer service. As customer service improves sales grow. Bill Bregar, the founder of Loss Prevention Systems, Inc. would agree with me on this point. His background is in investigations and retail Loss Prevention but he knows the value of a great customer service culture. Bill recognizes how it serves to improve sales and will also reduce store theft and that is the reason he supports the use of customer counting systems to track foot traffic. Using that information retailers can plan and schedule much more effectively for future store activity. Sensormatic offers a retail traffic counting sensor that can be added to many existing Sensormatic electronic article surveillance towers. Those retailers that already use Sensormatic security systems will have the added benefit of tracking alarm activity which can aid in theft prevention plans and evaluating alarm response.

     I love a good cliff hanger and so I am going to leave one of my own here. If you would like to read about the great customer service experience I had and what was so different about it from the first restaurant you will need to look for Part 2 to this series. This will be particularly important if you want to see how customer counting systems and customer service can be used in your business and grow your sales.
Get more information on retail traffic counting, contact us or call 1.770.426.0547 now.

Writing about the importance of retail traffic counting to improve sales and also writing about how it can help reduce shortage seem to be incongruent at first glance. How does keeping track of the number of people entering your store have anything to do with efforts to prevent shoplifting or any other criminal activity, i.e. purse snatching, property theft, sexual misconduct and so on? The questions came to my mind as I was preparing to write an article on recent customer service experiences I encountered in recent visits to two different fast food chains. One visit was exceptional and one was the polar opposite. Then I had to consider that I was not only going to explain the tie in between customer counting systems, customer service and  the impact on theft deterrence I was also going to toss in the fast food business to retail store owners and operators. I started to question my own sanity. As I considered the mess I was trying to create it dawned on me, it all DOES relate and it makes the fact that I am comparing restaurants to stores makes no difference. Both are service industries and who is being served? Customers are being served, that is who.
     

The two experiences that led me to this topic started when I had gone to a famous burger restaurant. Someone may be arching their brow in curiosity about which chain I am talking about but I am going to refrain. I like the food and this is not my experience at all of their restaurants. This day was busy and the parking lot was full and the line of cars for the drive though was lengthy. I chose to go inside rather than sit idling for too long. I was able to order in just a few minutes but as I stood waiting I watched the activity behind the counter and the customers waiting with me. Cashiers were chatting with customers who had already placed orders while the people trying to bag orders and get the food were harried and looked anxious. The manager was yelling at cooks and employees asking where orders were and trying to give directions but she seemed to be barely in control, bagging orders herself and barking at staff. On top of this some customers who, like me, were waiting for their food were frazzled. Some customers who ordered after us received their food before us. When I did get to the car with my food I checked the bag before driving off and found I had been shorted a burger. This was a very unpleasant customer service experience. It was clear to me that no planning went into staffing for the day and perhaps retail traffic counting COULD have been a useful tool for this business. I also saw that management as being a part of the problem not managing but rather reacting to situations and not in control.
     

Now this was the poor example of customer service and I don’t like to dwell on negatives. I would prefer to help a business correct a problem and improve the customer service. As customer service improves sales grow. Bill Bregar, the founder of Loss Prevention Systems, Inc. would agree with me on this point. His background is in investigations and retail Loss Prevention but he knows the value of a great customer service culture. Bill recognizes how it serves to improve sales and will also reduce store theft and that is the reason he supports the use of customer counting systems to track foot traffic. Using that information retailers can plan and schedule much more effectively for future store activity. Sensormatic offers a retail traffic counting sensor that can be added to many existing Sensormatic electronic article surveillance towers. Those retailers that already use Sensormatic security systems will have the added benefit of tracking alarm activity which can aid in theft prevention plans and evaluating alarm response.
     

I love a good cliff hanger and so I am going to leave one of my own here. If you would like to read about the great customer service experience I had and what was so different about it from the first restaurant you will need to look for Part 2 to this series. This will be particularly important if you want to see how customer counting systems and customer service can be used in your business and grow your sales.

 

Get more information on retail traffic counting, contact us or call 1.770.426.0547 now.

 

Sensormatic Customer Counting Systems

Sensormatic Customer Counting Systems

Have you ever wanted effective customer counting systems in your retail? How about incorporating retail traffic counting into a Sensormatic security system? We can do it. In fact, given the low cost it is simply not smart to leave it out of a Sensormatic system. 
But, what will it do for you? We have a long time customer with eight stores that incorporated retail traffic counting into the systems we installed. Besides the obvious like counting traffic by time of day, day of the week, etc.,   a number of other surprise benefits arose. Our customer told me that in the first year the people counting portion of the system saved them in excess of $100K! 
They found that there were stores that were opening too early/late and some that were closing to early/late. They combined our people counting systems data with their sales data and these revelations jumped out at them. They made adjustments to the hours in individual stores and their sales climbed significantly. 
They also found that they were better able to adjust staffing needs to accommodate customer traffic. It makes sense. Why have staff on the floor when the customer traffic is low? On the other hand if you know there is a spike every Wednesday between 2:00 PM and 3:45 PM, you would want to make sure you have enough folks on the floor to accommodate.
But you may be saying to yourself now “I have my sales data to tell me that”. Sales data is only a piece of the puzzle. Sales data tells you how many customers made a purchase. It does not tell you how many lost opportunities there were because customers could not get assistance, make a decision or find something. On top of that, we know that properly trained staff will have add-on sales. “I think this scarf would look lovely with the blouse you picked out”. So we have more opportunities to increase the sales with the customers we have already attracted to the store. That is the benefit of having the right people on the sales floor at the right time.
All of this leads us to the big elephant in the room, payroll! We know that our largest expense tends to be labor. A retail traffic counting system will help you to reduce or use your payroll dollars much more efficiently as I have demonstrated above.
Sensormatic systems have retail traffic counting built in on many models. You will receive automated reports and can access the system dashboard at any time. Most Sensormatic systems have a built in network card to attach to your high speed router. The software monitoring is called SMaaS which stands for Shrink Management as a Service. This cloud based loss prevention service is designed to help enhance your stores productivity, increase reliability and boost system performance. 
Additional features of SMaaS include the ability for you to have the systems power themselves up/down to a lower rate of energy consumption. Over a year’s period of time that will add up. You can also access real time data involving Sensormatic systems alarms, maintenance issues and much more. Here is the full list of features:
Will help ensure reliability and optimal Sensormatic system performance with 24/7/365 remote monitoring and management of connected EAS equipment health statuses. This monitoring is provided by Sensormatic. 
Correct equipment issues in a proactive way with notification of service required to rectify problems
Gather insights to help make effective data-driven decisions that will impact your shrink and bottom line results
You are emailed notifications when your systems activity exceed a predetermined threshold so you know when an exception has occurred
Minimize your Sensormatic systems downtime to help you spend less time managing
Highly scalable and customizable cloud infrastructure and EAS event reporting
Contact Loss Prevention Systems today or call 1-770-426-0547 to learn more about Sensormatic Security Systems, retail traffic counting, people counting systems and customer counting systems.


Have you ever wanted effective customer counting systems in your retail? How about incorporating retail traffic counting into a Sensormatic security system? We can do it. In fact, given the low cost it is simply not smart to leave it out of a Sensormatic system. 

 

But, what will it do for you? We have a long time customer with eight stores that incorporated retail traffic counting into the systems we installed. Besides the obvious like counting traffic by time of day, day of the week, etc., a number of other surprise benefits arose. Our customer told me that in the first year the people counting portion of the system saved them in excess of $100K! 

 

They found that there were stores that were opening too early/late and some that were closing to early/late. They combined our people counting systems data with their sales data and these revelations jumped out at them. They made adjustments to the hours in individual stores and their sales climbed significantly. 

 

They also found that they were better able to adjust staffing needs to accommodate customer traffic. It makes sense. Why have staff on the floor when the customer traffic is low? On the other hand if you know there is a spike every Wednesday between 2:00 PM and 3:45 PM, you would want to make sure you have enough folks on the floor to accommodate.

 

But you may be saying to yourself now “I have my sales data to tell me that”. Sales data is only a piece of the puzzle. Sales data tells you how many customers made a purchase. It does not tell you how many lost opportunities there were because customers could not get assistance, make a decision or find something. On top of that, we know that properly trained staff will have add-on sales. “I think this scarf would look lovely with the blouse you picked out”. So we have more opportunities to increase the sales with the customers we have already attracted to the store. That is the benefit of having the right people on the sales floor at the right time.

 

All of this leads us to the big elephant in the room, payroll! We know that our largest expense tends to be labor. A retail traffic counting system will help you to reduce or use your payroll dollars much more efficiently as I have demonstrated above.

 

Sensormatic systems have retail traffic counting built in on many models. You will receive automated reports and can access the system dashboard at any time. Most Sensormatic systems have a built in network card to attach to your high speed router. The software monitoring is called SMaaS which stands for Shrink Management as a Service. This cloud based loss prevention service is designed to help enhance your stores productivity, increase reliability and boost system performance. 

 

Additional features of SMaaS include the ability for you to have the systems power themselves up/down to a lower rate of energy consumption. Over a year’s period of time that will add up. You can also access real time data involving Sensormatic systems alarms, maintenance issues and much more. Here is the full list of features:

Will help ensure reliability and optimal Sensormatic system performance with 24/7/365 remote monitoring and management of connected EAS equipment health statuses. This monitoring is provided by Sensormatic. 

Correct equipment issues in a proactive way with notification of service required to rectify problems

Gather insights to help make effective data-driven decisions that will impact your shrink and bottom line results

You are emailed notifications when your systems activity exceed a predetermined threshold so you know when an exception has occurred

Minimize your Sensormatic systems downtime to help you spend less time managing

Highly scalable and customizable cloud infrastructure and EAS event reporting

 

Contact Loss Prevention Systems today or call 1-770-426-0547 to learn more about Sensormatic Security Systems, retail traffic counting, people counting systems and customer counting systems.